HubSpot Content Hub Pricing and Features in 2024

Author: Steve James

HubSpot just launched (April 3, 2024) a new hub for marketers called Content Hub to help create and manage content in multiple formats and channels.

What is HubSpot Content Hub?

Content Hub is an all-in-one, AI-powered content marketing software that helps marketers create and manage content that fuels the entire customer journey. Content Hub features include AI-powered content generation, lead capture tools, a scalable CMS, video and podcast hosting, A/B testing, SEO recommendations, advanced analytics and reporting, and more below. These new features are all powered by the HubSpot customer platform that allows you to create amazing content experiences for your audience.

Let’s take a look at what’s included, features, and pricing.

How much does the HubSpot Content Hub cost?

Hubspot released this new pricing on April 3, 2024 for Content Hub with Free and premium plans.

  • Free: $0/month
  • Starter: $20/month per seat
  • Professional: $500/month (3 seats included)
  • Enterprise: $1,500/month (5 seats included)

What Features Are Included in HubSpot Content Hub?

In the new HubSpot Content Hub you will find all of the CMS features you’re familiar with from CMS Hub. You will also find new features for creating and managing content we have listed below. You will also find content features that were in Marketing Hub will now be coming into Content Hub as well.

Here’s a quick breakdown of the pricing and tiers from Free Content Hub up to Enterprise.

For more detailed information on product packaging and the limits that apply, please see the HubSpot pricing page.

Create Content Features:

Improve the customer journey to make it memorable. Customize content to connect with your audience, increasing engagement and building brand loyalty. Use data to optimize content and create a lasting impression.

Content Remix
Effortlessly repurpose your blog posts into multiple content formats and enhance your content strategy with minimal effort.

Brand Voice
To ensure consistency and brand alignment, create fresh, AI-generated content that captures and mirrors your unique brand voice.

Scalable CMS
Leverage HubSpot's powerful CMS software to create a captivating website that attracts visitors, generates high-quality leads, and drives business growth.

AI Blog Writer
Harness the power of AI to generate captivating blog posts in record time.

Lead Capture
Unlock business growth by leveraging HubSpot forms to capture valuable leads and seamlessly integrate them with your CRM, enabling efficient lead management and nurturing.

HubSpot AI
Harness the power of AI-driven tools to streamline your workflow. Leverage capabilities such as content creation, report generation, and a range of other functionalities to optimize your processes.

Manage Content Features

Content Hub is a comprehensive content management solution that provides centralized management, seamless access, and workflow optimization for effective collaboration and content strategy integrity.  The ultimate single source of truth for your entire organization.

SEO Recommendations
Optimize your website pages and blog posts to rank higher in search engines with actionable insights and data.

Advanced Analytics & Reporting
Empower your team with analytics powerful enough for an analyst, but accessible enough for everyone.

Create membership-based content that creates a truly personalized out-of-the-box website experience.

Video & Podcast Hosting
Record and embed video and podcast content across your website, emails, and other marketing programs.

A/B Testing
Test variations of your pages and content to see what performs best.

Content Embed
Use content embeds to publish HubSpot-built content to your WordPress site.

What HubSpot AI Features Are New to HubSpot Content Hub

Here’s a quick list of new AI specific features you should take a look at and what product tier they are included in.

Content Remix  

(included in: Content Hub Professional and Content Hub Enterprise)

AI Translations

(included in: Content Hub Professional and Content Hub Enterprise)

Brand Voice

(included in: Content Hub Professional and Content Hub Enterprise)

Post Narration

(included in: CMS Hub Professional and Enterprise, Content Hub Professional and Enterprise, and Marketing Hub Professional and Enterprise (if purchased before 4/3))

AI Blog Post Generator

● Base functionality is available in the Free tier

● However, select features are only available in Content Hub Professional and Content Hub Enterprise:

○ AI-generated image

○ Custom talking points

○ Uses GPT-4

○ Ability to specify custom keyword

○ Don’t suggest topics I’ve already written about

○ Suggest topics based on industry and audience

○ Integrated with brand voice

AI Image Generator 

(included in: CMS Hub Starter, Professional, and Enterprise, Content Hub Starter, Professional, and Enterprise)

HubSpot Content Hub and AI Tool Comparisons

The many great features of the HubSpot Content Hub can make a comparison with other CMS, Marketing, and AI systems overwhelming. Start by outlining the most critical features for your organization at this time, and what those needs will be in the future as you grow. Compare this list with the HubSpot Content Hub level options to have a better understanding of your access and capability requirements.

Need help deciding if the HubSpot Content Hub is the right option for your business? Talk to us!

Topics: HubSpot Content Hub, HubSpot AI

About the Author:

Partner at Stream Creative.

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