Can you believe it? Ten incredible years of Experience Inbound, Wisconsin's premier marketing and sales conference! As the Special Events Director at Stream Creative, I've been here from the beginning, and let me tell you, it's been quite the journey. From our humble beginnings to now, it's been a wild ride filled with excitement, growth, and unforgettable moments.
When it comes to Artificial Intelligence (AI), there are tons of terms and concepts that can be challenging for marketing and sales professionals to keep up with. Each day, more and more articles come out on AI. I start reading and find myself asking - What the hell does that mean?
As more and more organizations choose to adopt a hybrid of virtual and in-person work environments, everything from happy hour to company meetings are being done using video platforms.
The sales landscape is no different.
The solution? Create highly personalized sales videos to reach your customers on a more personal level. In this article, we’ll explore 1:1 sales videos and the platforms specific to creating them. Let’s dive in!
Guest Blog by Tony Gnau, T60 Productions
The question these days isn’t so much should your business produce videos. Research data tells us we should be asking what videos should you produce, how many, and what’s it going to cost?! The good news is the answers are pretty simple… even the cost one.
I recently talked with two marketing pros on the front lines of marketing videos and sales enablement. They shared their insights on how video can support sales and business development.
They will be going more in depth into this topic during their Experience Inbound session, "Got Video? Four Tactics To Drive More Sales Through Video Personalization."
This post was originally published on the Weidert Group Marketing & Sales Blog.
HubSpot is arguably the global leader in inbound marketing. Their all-in-one software platform helps companies create a web presence, convert online traffic into leads that can be tracked and nurtured, execute email campaigns and analyze business metrics. Starting with only three clients in 2006, it now serves more than 23,000 customers in 90 countries worldwide.
This post was originally shared by Weidert Group on April 19, 2017.
Among the speakers at Experience Inbound 2017 is Jen Spencer, VP of Sales & Marketing for Phoenix-based Allbound. She joined the startup in 2015 and helped bring the company to its first $1 million in revenue in less than a year using her innovative inbound marketing program. She will share how she did it during her presentation at the event.
I love to nerd-out reading as many great articles as I possibly have time for throughout the week. I also enjoy passing them along to our team and others who I think could benefit from some of the great information I come across. This week’s posts feature everything from the 7 minute morning routine you absolutely have to try to simple sales mistakes that could be costing you customers. These articles include inbound strategies, digital marketing, social advertising, content production and promotion, web design, public relations, events and much more. Here’s this week’s flashback:
Just when marketing professionals thought they had a handle on using social media to build brand recognition and sales, social advertising gets thrown into the mix and adds both optimism and confusion. While social media has been an effective way for individuals to learn about new products, brands and services, more and more marketers are accepting the shift in advertising strategy it presents. With the opportunity for hyper-focused segmentation and visual interaction that social ads offer, the percentage of overall marketing budgets spent on social will jump from 10.7 percent in 2015 to 14 percent in 2016. Consider the following stats when making decisions on the best social ad platforms for your product or service.
Converting bottom of the funnel leads to customers may be the most critical stage of your sales funnel. At this point you’ve captured a prospect’s attention through blog articles, tip sheets, ebooks and more. Now is the point where if you offer a unique product or service, a “request a sample” opportunity could be the next phase that ultimately seals the deal. This step can be particularly valuable if the product and service you offer is complex, best explained visually, and showcases superior features offered within your industry.
Last week we collaborated with Weidert Group of Appleton, WI to host an amazing 2-day conference called Experience Inbound. The event was held at two of the states most iconic sports venues including Wednesday at Miller Park in Milwaukee and Thursday at Lambeau Field in Green Bay. Over the course of the two days, 240 attendees came together to meet, share expertise and throw down some serious sales and inbound marketing knowledge. We can’t thank these dynamic speakers enough for their time and participation in our event.
Additionally, we’d like to extend a big thank you to our event sponsors:
Take a look at what our attendees and speakers had to say about the event throughout the day!
