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Q&A: Sam Mallikarjunan of HubSpot Talks Breaking Stereotypes, Building Prospects' Trust & Cheeseheads

This post was originally published on the Weidert Group Marketing & Sales Blog.

HubSpot is arguably the global leader in inbound marketing. Their all-in-one software platform helps companies create a web presence, convert online traffic into leads that can be tracked and nurtured, execute email campaigns and analyze business metrics. Starting with only three clients in 2006, it now serves more than 23,000 customers in 90 countries worldwide.

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Author: Tammy Borden

Outshine the Competition with an Inbound Approach: Q&A with Jen Spencer of Allbound

This post was originally shared by Weidert Group on April 19, 2017.

Among the speakers at Experience Inbound 2017 is Jen Spencer, VP of Sales & Marketing for Phoenix-based Allbound. She joined the startup in 2015 and helped bring the company to its first $1 million in revenue in less than a year using her innovative inbound marketing program. She will share how she did it during her presentation at the event. 

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Author: Lucie Hennetier

Weekly Flashback: Beginner’s Google Analytics & How To Better Target Facebook Ads

2_12blog-image-stream-creative.jpgI love to nerd-out reading as many great articles as I possibly have time for throughout the week. I also enjoy passing them along to our team and others who I think could benefit from some of the great information I come across. This week’s posts feature everything from the 7 minute morning routine you absolutely have to try to simple sales mistakes that could be costing you customers. These articles include inbound strategies, digital marketing, social advertising, content production and promotion, web design, public relations, events and much more. Here’s this week’s flashback:

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Author: Steve James

10 Social Media Advertising Stats Marketing Professionals Can’t Ignore

Just when marketing professionals thought they had a handle on using social media to build brand recognition and sales, social advertising gets thrown into the mix and adds both optimism and confusion. While social media has been an effective way for individuals to learn about new products, brands and services, more and more marketers are accepting the shift in advertising strategy it presents. With the opportunity for hyper-focused segmentation and visual interaction that social ads offer, the percentage of overall marketing budgets spent on social will jump from 10.7 percent in 2015 to 14 percent in 2016. Consider the following stats when making decisions on the best social ad platforms for your product or service.

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Author: Andrea Meyers

Take Bottom of the Funnel Offers to the Next Level with “Request A Sample”

Converting bottom of the funnel leads to customers may be the most critical stage of your sales funnel. At this point you’ve captured a prospect’s attention through blog articles, tip sheets, ebooks and more. Now is the point where if you offer a unique product or service, a “request a sample” opportunity could be the next phase that ultimately seals the deal. This step can be particularly valuable if the product and service you offer is complex, best explained visually, and showcases superior features offered within your industry.

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Author: Jeff Coon

Experience Inbound 2015 Sales and Marketing Conference Recap

Last week we collaborated with Weidert Group of Appleton, WI to host an amazing 2-day conference called Experience Inbound. The event was held at two of the states most iconic sports venues including Wednesday at Miller Park in Milwaukee and Thursday at Lambeau Field in Green Bay. Over the course of the two days, 240 attendees came together to meet, share expertise and throw down some serious sales and inbound marketing knowledge. We can’t thank these dynamic speakers enough for their time and participation in our event.

Additionally, we’d like to extend a big thank you to our event sponsors:

Take a look at what our attendees and speakers had to say about the event throughout the day!

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Author: Steve James

Stream Creative & Weidert Group Announce Speakers For Inbound WI 2015

Inbound Wisconsin is a conference that will give sales and marketing professionals the opportunity to learn strategies with highly actionable instruction that is guaranteed to help businesses grow. The event is in collaboration with HubSpot, Google, Relevance.com and other leading technology companies.

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Author: Andrea Meyers

3 Reasons Sales Professionals Should Give Thanks For Inbound Marketing

Over the past 8 years, inbound marketing has become a movement adopted by a large majority of professionals in various industries from B2C to B2B. It wasn’t until recent years that this wildly successful way of attracting and nurturing prospects and customers has extended beyond the marketing department. Organization leaders in all department areas including HR, business development, training, IT and more, continue to lean on inbound philosophies to achieve goals. While these areas of business have been influential, one department that has likely made the strongest impact by using inbound marketing strategy is sales.

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Author: Steve James

4 Ways HubSpot’s New CRM System Will Transform Sales For Small & Mid-Sized Businesses

What do feel when you look out the window of your home and see someone walking up your doorstep with a clipboard? The first feeling may be fear, the second is likely anxiety, and the third is oftentimes annoyance. Gone are the days when people tolerated disruptive soliciting and selling.

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Author: Steve James

6 Actionable Take-Aways from Experience Inbound 2014 in Milwaukee

Each year, our Stream Creative team heads to Boston for the annual Inbound conference hosted by HubSpot. The best part about attending the conference is the opportunity we have to meet and network with some of the most creative and talented individuals from around the world. This past November, we came away from the event inspired to bring a similar experience to the sales and marketing professionals of Southeastern Wisconsin. That was when Experience Inbound was born and to be honest, we weren’t sure if anyone would come. Thanks to our event speakers, sponsors and supporters, we were thrilled to have more than 150 attendees join us for the inaugural event. Here are a few of our favorite actionable takeaways our event speakers shared to help boost your inbound efforts in the year ahead.

1. “Traditional marketing is like renting space on someone else’s assets”

Brian Halligan, Co-Founder & CEO of HubSpot

Brian kicked off the morning with a dynamic talk about the future of inbound marketing and sales. He began his discussion by mentioning the brisk walk to the Harley-Davidson® Museum from the Iron Horse Hotel – which in his compliments to the city of Milwaukee he mentioned was the “nicest place he has ever stayed.” He focused on many key inbound facts and areas of consideration including how to build your marketing assets.

Quick Tip: Marketing assets are thought of very differently today than they were 20 years ago, partly because of the way we now live and work. Instead of interrupting your way to get the attention of prospective buyers or clients through “renting space” on someone else’s assets (traditional advertising), how do you pull them in? That can be achieved through increasing webpages, links, keywords, followers, remarkable content, etc. Brian told us to think about building these assets as if you were building a moat around your business.

Watch a video of Brian Halligan’s Experience Inbound keynote presentation, view his slides and read his interview with Jeff Sherman of OnMilwaukee.com.

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Author: Steve James