Running marketing campaigns typically involves several mediums and initiatives that cross between both the marketing, sales, and customer service departments.
Tracking all of this can be a daunting task if you don't have the right tools and processes in place. Fortunately, HubSpot Marketing Pro and Enterprise customers have access to HubSpot Campaigns to help tie all of your assets together.
What is conversion rate optimization? And how can it help you grow your business?
If anyone understands the science of conversion rates, it's Justin Rondeau. Being the Director of Marketing at DigitalMarketer, Rondeau has spent his entire career working on optimization campaigns and has run hundreds of tests for both B2B and ecommerce brands and has analyzed 3,000+ tests across virtually every industry.
Through his research he has learned that when trying to optimize a campaign or landing page there are only four fundamental things that actually impact conversions:
Attending HubSpot’s Inbound17 was a privilege shared by 22,000 marketers, biz dev pros, HubSpot agency partners and business owners. The event was not short on amazing speakers.
When I learned that Rand Fishkin was giving a spotlight talk, there was no stopping me from being in the room to learn up-close from this marketing rock star. I never expected my front-row goal to turn into on-stage pre-show planks right next to the one-and-only Rand Fishkin. Here's how it happened...
If you have 5 minutes, follow along as we review the simple steps you can take to optimize your content calendar with data. As a savvy marketer, this may not be new-to-you information, but it will serve as a good reminder to look at what your data is telling you!
By using data to drive your blogging decisions, you can:
Proving the value of your online marketing and advertising campaigns should be easy. Every website platform, online advertising program and social media website now comes complete with data - tons and tons of data. When you add that to Google Analytics, MOZ, SEMrush and the like, you have endless reporting capabilities at your fingertips. In fact, if you are not currently overwhelmed with the sheer volume of available data, please, tell us your secret.
In August 2014, our good friend, Paul Roetzer, CEO of PR 20/20, released his latest book, The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success. Paul’s book focuses on processes, technologies, and strategies needed to fill marketing gaps and build performance-driven organizations. Written to be an essential and accessible guide for marketers, executives, and entrepreneurs, The Marketing Performance Blueprint includes key principles focusing on performance goals, digital transformation, creating a modern team and more. As a deeper-dive into the core concepts discussed in his book, Paul is offering a live online event: The Marketing Blueprint Webinar Series beginning February 10 at 1pm.
We recently chatted with Paul about some of the key takeaways participants will obtain through this series:
The New Year is just around the corner. Have you thought about your New Year’s resolution? Are you going with the traditional: “I’m going to lose weight” or “I’m giving up sweets” or “I’m going to save money” or “I’m going to be more adventurous.” Those are all great resolutions for individuals. But what about for your business? Is your business setting any resolutions for the New Year?