If you’re looking to boost your email subscribers, learn more about LinkedIn advertising strategies, discover design tips for non-designers and more, this week’s posts are for you. Also, if you are in the process of creating or refining a presentation, be sure to check out my favorite post on dumb slides you should delete immediately and what to say instead. Here are five great marketing and sales posts that stood out to me this past week:
In part 1 of this series, we discussed ways how small or 1 person marketing departments can do more in less time. Now, we will pull back the curtain and share 11 of the actual tools that make the magic happen. These resources all meet one of two basic needs: doing more professional-quality marketing in less time, and cutting down on time spent completing administrative tasks.
Staying on top of the ever-changing world of digital marketing and online visibility can be exhausting for a marketer. Considering mobile usage, Google web search and algorithm changes, as well as being able to provide the best overall online experience for a visitor; businesses are constantly challenged with finding ways to improve the functionality of a company website. When considering a website redesign or refresh, one important factor to keep in mind is that new features should incorporate components that not only improve SEO, but the overall perception, interaction and awareness of your business.
In a previous article we discussed the benefits of using WhatTheFont.com, a free online service for identiying fonts. I recently discovered the folks at MyFonts developed an App that delivers the same great font-matching features to the iPhone.
Just received this Adobe Illustrator/Acrobat tip from the feedblitz newsletter. Currently in Adobe Illustrator you can import PDF files, but you can only import one page at a time. If you want to create multiple pages on separate artboards you can drag and drop your PDF file on this script created by Shane Stanley. The script will create a separate Illustrator artboard for each page in your PDF. This script will only work on Macs and requires Illustrator CS4 or CS5.
In the past year, I've been reading more and more about how companies are testing and using barcodes in offline marketing campaigns. You can add these QR codes or barcodes to anything where you can place an image, so you have an endless amount of ways to add them to your marketing material. I created this image to the right by using qrstuff.com. After scanning, it will take you directly to our Facebook page (give it a try!). This last week I've noticed mentions in two local publications that allow the reader to scan a barcode, or QR code, with their smartphone to receive some "bonus" information.
Ever wish you could add a few hours to your already busy day? Or maybe clone yourself to get more done. Since both of these are pretty unlikely to happen, there’s an easier way to accomplish more in less amount of time. The key is being more productive. Whether its simply staying focused on the task at hand or streamlining your process, there are tools available to help you work smarter. Here are a few of our favorites:
We recently started a campaign project with a local school to promote their annual benefit gala. As we brainstormed ideas with their marketing committee months ago the team came up with some great concepts that wrapped around the students of the school and the idea that donors and volunteers involved with the gala (coming up this November) will have a crucial role in helping students “build their futures”.
