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Steve James

Partner at Stream Creative.
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Recent Posts

How to host video in HubSpot and embed on your blog or landing page. (2018 New Feature Tutorial)

HubSpot just released their all new HubSpot Video product that allows customers to host videos throughout the HubSpot platform. This is available in HubSpot Pro and Enterprise versions of the Sales, Marketing, and Service Hubs. Host and manage video files inside the HubSpot platform, and embed those videos into website pages, blog posts, and social media channels with just one click.

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Author: Steve James

9 Steps to Optimize Your Website’s Homepage

Making a bad first impression can be the difference between attracting new business or losing out on an opportunity.  With your competition only being a click away online, it’s important that your website immediately presents your business in a way that matches your expertise and professionalism.

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Author: Steve James

HubSpot Service Hub Pricing and Overview (2018 Customer Service Software)

HubSpot has announced the launch of a new product that will change the way businesses approach and deliver customer support. Service Hub is an all-in-one customer service system and now available as of May 10, 2018. The new product aligns with the Free HubSpot CRM, Marketing Hub, and Sales Hub.

The Service Hub was created for customer service teams and provides tools to connect with customers, exceed their expectations, and turn them into promoters that grow your business. Let’s dive into the pricing and an overview of the tools and features.

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Author: Steve James

How to Grow Your Social Media Followers in 2018 (Video Interview with Tara Robertson of Sprout Social)

People are consuming more content than ever before. In today's fast paced world the easiest way to stay up to date with the constant stream of information is with social media's top channels including Facebook, Instagram, LinkedIn and more. And this is true for both B2B and B2C audiences.

It's easy to feel overwhelmed by the sheer magnitude of it all. With so many other brands putting out nonstop content through multiple different platforms, how is your audience supposed to notice you?

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Author: Steve James

CRO: Getting Marketing Conversions with Justin Rondeau

What is conversion rate optimization? And how can it help you grow your business?

If anyone understands the science of conversion rates, it's Justin Rondeau. Being the Director of Marketing at DigitalMarketerRondeau has spent his entire career working on optimization campaigns and has run hundreds of tests for both B2B and ecommerce brands and has analyzed 3,000+ tests across virtually every industry.

Through his research he has learned that when trying to optimize a campaign or landing page there are only four fundamental things that actually impact conversions: 

  1. The Offer 
  2. The Articulation
  3. The Targeting 
  4. The Design 
Naturally we were interested in learning more! 
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Author: Steve James

What are chatbots, conversational marketing, and how to get started: Q&A with HubSpot's Connor Cirillo

An Interview with HubSpots’s Conversational Marketing Manager, Connor Cirillo


We recently sat down for a Q&A session with Connor Cirillo to get his thoughts on how to get started with chatbots and conversational marketing. Connor will be presenting at the HubSpot User Group Milwaukee meetup on March 22. Our team has been digging in to different tools like HubSpot, Drift and Chatfuel to integrate within inbound strategies. Starting with some of the tips Connor provided in the below video is a great place to start.

 
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Author: Steve James

Pro Tips and "A-HA!” Moments From an SEO Expert: Q&A with SEMrush's Paul Klebanov

Paul Klebanov of SEMrush acquired more entrepreneurial experience and success before 30 years old than most people attain in a lifetime. As an ambitious youth, Paul got a job right out of high school as a web admin, which later progressed into a web developer position where he learned converting interest to sales is the ultimate gateway. He continued to learn everything about marketing he possibly could including inbound marketing, SEO, sales psychology, paid traffic, content marketing, social media and more. Paul’s experience and knowledge obtained as a web developer gave him the confidence to put his true entrepreneur heart forward and soon become one of the youngest people to build a leading American e-commerce retail business.

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Author: Steve James

New Features in HubSpot CRM for Sales Productivity (2017 Updates)

The HubSpot CRM Has Changed How We Do Business

We were early adopters and one of the very first customers and partners to use the HubSpot CRM back in 2014. As a HubSpot certified partner, we were fortunate to have early beta access to test it out and we haven’t looked back since. Prior to the HubSpot CRM, we tested a few other systems and almost pulled the trigger on SalesForce.

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Author: Steve James

Manufacturers’ 4 Step Guide to Producing Content for Effective Channels

There have been many reports published over the years claiming to know the answer to manufacturers’ most burning marketing question: What content channel is most effective for my business? The challenge with deciphering these reports is that the data is inconsistent. Some reports claim direct email is the most effective channel for manufacturers, others say LinkedIn and even more recommend sticking to in-person events like trade shows. The inconsistencies can make a B2B marketer’s head spin. In actuality, just like B2C businesses, manufacturing customers and prospects are very different from company to company. Here are a few important steps to take to identify your most effective channels and produce the best content for each.

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Author: Steve James

Dos and Don’ts of Online Images for Boring Industries

A picture is worth 1,000 words. Just think about it. One provoking image of war, love, or even a product offers a better description and representation than pages of text. That’s true whether you’re talking about a history book or a website. And yes, you're reading this image right. Nothing is allowed.

Online articles with images every 75-100 words get double the amount of shares as articles with fewer images, according to Buzz Sumo. Even more interesting, Buffer revealed that images get 567% more inbound links than text-only content.

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Author: Steve James