Steve James

Partner at Stream Creative.
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Recent Posts

Which Facebook Ad Format is Most Effective?

Why Facebook Video Ads are the Most Effective

In terms of Facebook’s primary ad formats, video ads are by far the most effective.

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Author: Steve James

Hubspot campaign best practices and tutorial 2020

Running marketing campaigns typically involves several mediums and initiatives that cross between both the marketing, sales, and customer service departments.

Tracking all of this can be a daunting task if you don't have the right tools and processes in place. Fortunately, HubSpot Marketing Pro and Enterprise customers have access to HubSpot Campaigns to help tie all of your assets together.

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Author: Steve James

HubSpot CMS Hub Professional vs Enterprise Features and Pricing Comparison (2020)

Eliminate roadblocks and frustration that comes with website content updates using HubSpot CMS Hub. The new HubSpot CMS Hub, launched in 2020, eliminates any tensions between marketers and developers during a website redesign process and throughout ongoing website optimizations. With smart features, like drag and drop editing and themes, developers can create flexible content structures that allow marketers to make quick, easy updates.

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Author: Steve James

HubSpot CMS Hub Pricing and Features in 2020

How much does the HubSpot CMS Hub cost?

CMS Hub is available in two editions: Professional and Enterprise. The HubSpot Content Management System (CMS) pricing for CMS Hub Professional is $300 /month and CMS Hub Enterprise is $900/month.

The HubSpot CMS can also be purchased with any edition of the Marketing Hub, Sales Hub, or Service Hub.

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Author: Steve James

Social Media Ethics: Why You Should Have a Policy

Now ingrained into the very fabric of our culture is social media; there’s no escaping it. And in the workplace? It’s just the same. Social media has become a valuable business tool to connect with customers, promote your brand, and expand on your online marketing voice. It can even be fun! 

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Author: Steve James

How to host video in HubSpot and embed on your blog or landing page. (2018 New Feature Tutorial)

HubSpot just released their all new HubSpot Video product that allows customers to host videos throughout the HubSpot platform. This is available in HubSpot Pro and Enterprise versions of the Sales, Marketing, and Service Hubs. Host and manage video files inside the HubSpot platform, and embed those videos into website pages, blog posts, and social media channels with just one click.

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Author: Steve James

9 Steps to Optimize Your Website’s Homepage

Making a bad first impression can be the difference between attracting new business or losing out on an opportunity.  With your competition only being a click away online, it’s important that your website immediately presents your business in a way that matches your expertise and professionalism.

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Author: Steve James

HubSpot Service Hub Pricing and Overview (2018 Customer Service Software)

HubSpot has announced the launch of a new product that will change the way businesses approach and deliver customer support. Service Hub is an all-in-one customer service system and now available as of May 10, 2018. The new product aligns with the Free HubSpot CRM, Marketing Hub, and Sales Hub.

The Service Hub was created for customer service teams and provides tools to connect with customers, exceed their expectations, and turn them into promoters that grow your business. Let’s dive into the pricing and an overview of the tools and features.

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Author: Steve James

How to Grow Your Social Media Followers in 2018 (Video Interview with Tara Robertson of Sprout Social)

People are consuming more content than ever before. In today's fast paced world the easiest way to stay up to date with the constant stream of information is with social media's top channels including Facebook, Instagram, LinkedIn and more. And this is true for both B2B and B2C audiences.

It's easy to feel overwhelmed by the sheer magnitude of it all. With so many other brands putting out nonstop content through multiple different platforms, how is your audience supposed to notice you?

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Author: Steve James

CRO: Getting Marketing Conversions with Justin Rondeau

What is conversion rate optimization? And how can it help you grow your business?

If anyone understands the science of conversion rates, it's Justin Rondeau. Being the Director of Marketing at DigitalMarketerRondeau has spent his entire career working on optimization campaigns and has run hundreds of tests for both B2B and ecommerce brands and has analyzed 3,000+ tests across virtually every industry.

Through his research he has learned that when trying to optimize a campaign or landing page there are only four fundamental things that actually impact conversions: 

  1. The Offer 
  2. The Articulation
  3. The Targeting 
  4. The Design 
Naturally we were interested in learning more! 
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Author: Steve James