In the NFL and the business world, relationships will come to an end. In the case of Al Harris, his relationship ended when the Green Bay Packers released him a few weeks ago due to a knee injury. It's what Al Harris did next that is a lesson any business should take notice of. Harris took out a full page ad in the Sports section of the Milwaukee Journal Sentinel and said "Thank You" to all of his supporters and fans with a heart felt note in the ad.
A few weeks ago we hopped a flight from Milwaukee to Boston for the first
HubSpot User Group conference, as well as the Inbound Marketing Summit in Foxboro. We discussed and learned about the latest industry social media/marketing trends, inbound marketing strategies and tons of info about HubSpot software.
Our flights and hotel rooms have been booked and today four of us at Stream Creative are flying (gotta love AirTran Wi-Fi) to Boston for two inbound marketing events this week.
Are you one of those business professionals who have a LinkedIn profile but only use it to accept connection requests? Do you wonder how exactly you can use LinkedIn to increase sales and revenue?
A couple of weeks ago, a new book "Empowered" hit the store shelves. They also included free downloads during the premier week for U.S. Kindle users. I was made aware of this promotion through my Forrester enewsletter subscription (which I signed up for after reading Groundswell). In this past year, using free ebooks, whitepapers, research data, etc has become the norm for companies looking to increase leads by using this inbound marketing technique. However, I haven't seen anyone give away a Kindle book like this before! Even if you don't have a Kindle, why not download the book and read it on the Kindle App for your iPad, iPhone, Blackberry, Android, Mac or PC?
When putting together a social media strategy, focus on the small things to help drive big success. Companies often struggle with the notion of where to begin - especially those companies that sell a large number of products or services. By starting too big, you could be setting yourself up for failure - OR preventing yourself from starting at all.
As a follow up to yesterday's article on the power of twitter to increase brand awareness, I would like to share another recent example that illustrates how Twitter can help increase website traffic by leveraging social networks.
