Inbound Marketing Weekly Recap - Oct. 17 - 21

Author: Monica Madsen

Congratulations on your engagement! Now what? This is a question businesses face after they have worked so hard to attract customers and engage with them via social media platforms and websites. Businesses need to keep that engagement strong and growing.

Engagement RingYou can’t just stop after you’ve engaged with your target audience. Now you need to focus on retaining those customers and even turn them into leads. Here are this weeks articles that guide you into taking the engagement to the next level.

Why You Should Care About Audience Engagement

If you want to have a successful business, you have to determine the needs of your customers/audience. The way to do this is through interacting and engaging - basically communication. Wendy Brache, a guest writer for Social Media Today, gives reasons as to why you should connect with your audience. In this article:

  • Learn about engagement through Snoop Dogg
  • Discover what your audience cares about
  • Engaging takes effort

When Your Customers Know More Than Your Salespeople

Social media engagement should not be forced. Employees should be incorpated into the development and growth of the engagement plan. Just like you as a business want to learn about your customers, your customers want to learn about you. Christopher Krywulak, from Marketing Profs, looks at the online shopping experience and relates it too the way customers interact with a business. In this article:

  • Know your product or service inside and out
  • Grab the attention and keep that attention of your customers
  • Be interactive

How Content Marketing Builds Trusted Relationships

Telling stories is a great way to connect and engage your customers. Part of being engaged is about building a relationship with your audience. Think of it as a business relationship and just like any relationship, communication is key. C.C. Chapman was interviewed by Mechael Stelzner of Social Media Examiner. Chapman explains how to use content to engage and build relationships. In this video:

  • Importance of telling stories with your content
  • Good content impacts the business
  • Create a strategy

How do you engage with your audience? How have you kept your business relationship strong with your customers?

Topics: Communication, Business, Content Marketing, social media, Social Media Engagement