Melissa Brodsky

Melissa Brodsky is a content writer, marketer, and strategist. When she's not telling a brand's story across various mediums, she's bringing to life the stories of the characters constantly chattering in her head. Her book, Until It Was, is available on Amazon. Her content is found across the internet.

Recent Posts

Account-Based Marketing for Manufacturers (Free Checklist)

What is Account-Based Marketing?

Account-based marketing, or ABM as it’s also called, is a B2B marketing strategy that targets key businesses through a variety of channels. It’s similar to marketing in that you’ll go after specific audiences, but instead of focusing on the many, you’ll put your personalized, strategic marketing efforts into fewer, larger ticket accounts.

When account-based marketing is done well, it positively impacts your bottom line. To reach your goals, your sales and marketing team must work collaboratively, localizing the beneficial accounts that will have the greatest ROI.

If your manufacturing company is targeting those Fortune 500s, having an ABM strategy in place will allow you to more effectively be seen and heard by your target audience.

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Author: Melissa Brodsky