Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

People are consuming more content than ever before. In today's fast paced world the easiest way to stay up to date with the constant stream of information is with social media's top channels including Facebook, Instagram, LinkedIn and more. And this is true for both B2B and B2C audiences.

It's easy to feel overwhelmed by the sheer magnitude of it all. With so many other brands putting out nonstop content through multiple different platforms, how is your audience supposed to notice you?

Guest Blog by Todd Hockenberry, of Top Line Results and co-author of Inbound Organization

To create predictable revenue growth, manufacturing companies need to change their thinking about how they view buyers. The old formula of hiring a salesperson, going to the same trade shows, knocking on prospects doors, and cold calling no longer works to build a predictable revenue stream. Buyers, and the way they find information, evaluate options, consider vendor choices, and make decisions have changed. Has your thinking about buyers changed accordingly? We hear a lot of talk about buyers changing but we have seen little evidence that manufacturing companies have changed to meet buyers where they are today.

Attending HubSpot’s Inbound17 was a privilege shared by 22,000 marketers, biz dev pros, HubSpot agency partners and business owners. The event was not short on amazing speakers.

When I learned that Rand Fishkin was giving a spotlight talk, there was no stopping me from being in the room to learn up-close from this marketing rock star. I never expected my front-row goal to turn into on-stage pre-show planks right next to the one-and-only Rand Fishkin. Here's how it happened...

[Updated for 2020]
As marketers plan their content marketing strategy for 2020, SEO is top-of-mind — or at least it should be! For advanced marketers it looks something like this: you have an SEO plan and best practices in place, you have your list of premium keywords, you’re actively blogging and your website is optimized. You have an on-page and off-page SEO plan. Your monitors are covered with dashboards from Google Analytics, an SEO ranking tool like ahrefs, Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets keep your results organized to monitor your search engine rank positions.

Being a one-person marketing department forces you to master many complex trades. First, you must be a marketing strategist and business analyst who comes up with the big picture goals, campaigns, and calendars. Next, oftentimes you must also be a graphic designer, SEO expert, copywriter, event planner, media buyer, vendor, staff trainer, and overall customer service savant in order to tackle the day-to-day activities.

If you want to capitalize on search engine marketing and optimization and develop your brand or business as a thought leader, you need to harness the power of online communities. Regular engagement with online communities is a great marketing and sales strategy, leveraging your existing expertise to build your brand reputation and expand your online reach.