I started realizing how much e-mails cause interruption in my day and I had to take an audit of how many of my e-mails are really just e-newsletters that I subscribe to rather than client e-mails. To my surprise I quickly counted over 30 e-newsletter subscriptions from anything fromGoogle Alerts, Linked In Updates, Social Media Examiner, Marketing Profs,BizJournal, etc.
Do you work in an environment that requires a security password to login? Whether your in a corporate environment or you just don’t want your 4-year-old accidentally deleting half your hard drive, having a password to login is at times a necessary evil. All too often you login, answer the phone, and before you know it you have already been logged out. If this workflow sounds familiar to you, you may want to check out Airlock.
Here are some great articles to read about what 2010 might bring in terms of marketing and social media. Enjoy! If you have any other links to great articles please add to the comments below.
If you aren’t using Google Alerts yet to listen to what’s being said about your company or industry then you should start today. Here’s a quick overview of how to get it set up.
A few months ago a client asked us to work with them on developing custom design templates for digital signage in their office lobby. The system they are using is Exhibio which is a system that lets companies build digital billboards for in their office, hotel, restaurant, etc. After installing the Exhibio hardware/software and connecting it to your tv of choice you are able to use a web accessible content management system to design/manage what you want to appear on your tv as digital signage.
Recently we had a new client ask us to design some holiday packaging and also update a point of purchase display box. The printer passed along the old files from the POP display but the fonts were created as outline in Illustrator. Knowing the situation with the previous design firm and our new client, I wasn’t going to get the files that had the original working fonts. My first reaction was to start browsing through Suitcase (font organizer) and just hope to find a match. This process would have wasted at least 20 – 30 minutes so instead I asked someone in our office and was directed to WhattheFont.com to see if I could find the match.
Last night my wife, our 3 kids and I had a big night out at the grocery store - more specifically, Festival Foods. We often shop at Festival Foods for a number of reasons (not the least being their sweet liquor department). They’re certainly not the cheapest store in town, but they understand our needs as parents with small children, and make it convenient for us to purchase their “goods and services.”
It’s that time of the year when we start to get phone calls from clients looking to create a unique Holiday card to send out in December. In years past clients have always wanted to do the traditional printed greeting card/envelope and send out via bulk mail. But this year, the first thing clients have brought up is that they want to do something digital. With the business world so connected online and with the huge spike in social media involvement over the past couple years I think online Holiday greetings are going to become the norm sooner rather than later. I could be wrong, but I think this year we are going to see more digital cards from your average B to B company and not just from the Ad Agencies like years past. With printing and postage costs always increasing it makes a lot of sense for businesses to make this change to save money, which is bad news for printers and the postal service.
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