Biggest Challenges Marketers Face With Online Content Building: Q&A With Chad Pollitt of

Most marketers understand the link between content marketing and branding, and the power it holds in regard to staying competitive and boosting your product or service. With the right mix of content marketing strategies, businesses will experience more traffic, engagement, lead generation and sales. Nobody understands this more than Chad Pollitt, VP of Audience and Co-founder of, an online publication dedicated to helping marketing and communications executives solve their online content visibility challenges.

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Author: Steve James