Creating content is part of just about every marketer’s to-do list. But how do you get from just creating content to executing a content marketing strategy? And - how do you drive engagement to help your content marketing campaign succeed?
I reached out to get the scoop from one of my favorite marketing industry pros, Michael Brenner. Michael is a best selling author, CEO of Marketing Insider Group and keynote speaker at many marketing conferences including Wisconsin's Experience Inbound 2019.