<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1482386938726745&amp;ev=PageView&amp;noscript=1">

What is Content Marketing? Interview with Michael Brenner, CEO of Marketing Insider Group

Creating content is part of just about every marketer’s to-do list. But how do you get from just creating content to executing a content marketing strategy? And - how do you drive engagement to help your content marketing campaign succeed?

I reached out to get the scoop from one of my favorite marketing industry pros, Michael Brenner. Michael is a best selling author, CEO of Marketing Insider Group and keynote speaker at many marketing conferences including Wisconsin's Experience Inbound 2019.

Read more
Author: Linda Kyzar

Building A Better Landing Page: An Interview with Jennifer Pepper of Unbounce

There is a real art to building the perfect landing page. You can’t have too much or too little information, you need to be persuasive but not pushy, and you need to offer something a visitor would go through the trouble of filling out a form for.

Read more
Author: Mary Jo Preston

33 Inbound Marketing Tactics from the Pros

 

Bringing together our marketing community to master the latest tips, tricks and tactics from our industry's thought leaders is what Experience Inbound marketing conference is all about.

This year, we flew in 12 of the best marketing speakers on the national circuit. The day started with Jay Acunzo, giving an amazing, high-energy keynote that set the tone for the day.  Then, our speakers were turned loose to share their secrets on all things inbound marketing - covering all areas from email to SEO to content to analytics to video, and much more.

What were the top takeaways? Who better to ask than the pro marketers who attended the conference and invested their day in getting up to date on the latest in inbound marketing. We asked them one question:

WHAT ARE YOUR TOP MARKETING TAKEAWAYS FROM EXPERIENCE INBOUND '18?
Their contributions are, in a word, awesome! Whether you attended the event or not, go ahead and grab some new marketing tactics - compliments of our participants:

Read more
Author: Linda Kyzar

SEO Quick Wins & Creating a Repeatable Process: SEO Chat with Robbie Richards

Robbie Richards is one of our industry's best authorities on SEO. Passionate about optimization, Robbie is the creator of the actionable SEO course, SEO Playbook, blogger for his popular marketing blog RobbieRichards.com, Search Strategist at Virayo, and speaker at premier marketing conferences including Content Jam and Experience Inbound

Robbie's hold-nothing-back approach to help SEOs succeed (not to mention his super-cool Aussie accent) makes this interview compelling and fun. You'll learn more than a few new SEO tactics. And - Robbie will make you a smarter marketer, guaranteed. Listen in!

Read more
Author: Linda Kyzar

36 Marketing Tips Straight from the Pros

What do you get when you mix 400 marketers with twelve of the best marketing speakers in the country?

 

Bringing together a room full of marketers no doubt creates incredible energy and opportunities, but add in some of the best marketing thought leaders and you can be assured that you'll walk away with a valuable list of actionable takeaways. 

Experience Inbound did just that. And we didn’t want the momentum to stop there so we reached out to 20 marketing and business pros that attended the event and asked them one simple question:

 

WHAT ARE YOUR TOP MARKETING TAKEAWAYS FROM EXPERIENCE INBOUND '17?

Their contributions are astounding! Whether you attended the event or not, go ahead and grab some new marketing tactics - compliments of our participants:

Read more
Author: Linda Kyzar

Data-Driven Marketing, Automation & Engagement: Video Q&A with Mike Grahl of the Milwaukee Bucks

Few business professionals work for the same organization where they began as an intern. Chief Digital Officer for the Milwaukee Bucks, Mike Grahl, looks forward to entering his 20th season with the team that helped him kick-off his professional career in the sales and marketing department. “I was very fortunate to have the opportunity to start my career with an organization that has allowed me to grow, take initiative and learn everyday – which I am continuing to do today.” Mike now oversees all digital marketing efforts for the organization which include team websites, mobile, social media, email & database marketing and much more.

Read more
Author: Brian Brinkman

Pro Tips and "A-HA!” Moments From an SEO Expert: Q&A with SEMrush's Paul Klebanov

Paul Klebanov of SEMrush acquired more entrepreneurial experience and success before 30 years old than most people attain in a lifetime. As an ambitious youth, Paul got a job right out of high school as a web admin, which later progressed into a web developer position where he learned converting interest to sales is the ultimate gateway. He continued to learn everything about marketing he possibly could including inbound marketing, SEO, sales psychology, paid traffic, content marketing, social media and more. Paul’s experience and knowledge obtained as a web developer gave him the confidence to put his true entrepreneur heart forward and soon become one of the youngest people to build a leading American e-commerce retail business.

Read more
Author: Steve James

Q&A: Sam Mallikarjunan of HubSpot Talks Breaking Stereotypes, Building Prospects' Trust & Cheeseheads

This post was originally published on the Weidert Group Marketing & Sales Blog.

HubSpot is arguably the global leader in inbound marketing. Their all-in-one software platform helps companies create a web presence, convert online traffic into leads that can be tracked and nurtured, execute email campaigns and analyze business metrics. Starting with only three clients in 2006, it now serves more than 23,000 customers in 90 countries worldwide.

Read more
Author: Tammy Borden

What Makes or Breaks Digital Content: Q&A Video with Andy Crestodina of Orbit Media Studios

Andy Crestodina established one of Chicago's premier web design and development agencies fifteen years ago, Orbit Media Studios, but admits that there is some brand confusion around the company’s services provided and practices preached. As the author of “Content Chemistry” and founder of Content Jam in Chicago, so much of Andy’s expertise revolves around educating marketers about content marketing.

He says that his team takes the approach of “building cars AND teaching drivers ed.” While his company focuses on web design, they understand the importance of providing education to marketers that goes deeper into SEO, analytic conversion, content strategy and much more.

Read more
Author: Jeff Coon

The Land of Moz — Q&A with Britney Muller, SEO & Content Architect

This post was originally shared by Weidert Group on April 26, 2017.

Read more
Author: Tammy Borden