One goal of your website should be to promote your products and services. Having a page for each product or service you offer will achieve this goal. A product page is so important because it showcases what you can offer your visitors. These pages are about educating visitors on the various ways you can provide successful solutions for your customers’ challenges. This will also help you to build trust and credibility, growing your brand identity. Aside from the website's homepage, the product and service pages are the most visited pages on your website. These pages are the virtual sales rep for your business, with an overall goal of educating visitors so they take some type of action. Creating pages that have a lasting effect are important for the potential of customer retention and sales growth.