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Our Inbound Marketing and Design Blog. Topics from digital marketing, web design and development, social media, and results driven marketing strategies.

Stream Creative Blog

Weekly Flashback: Write Clickable Search Ad Copy & 103 Marketing Thought Leaders to Follow

Posted by Steve James on Jul 8, 2016 3:17:46 PM

blog-image-stream-creative-7-8.jpgAre you looking to freshen up your marketing podcast list to find more thought leaders who can help grow your business? If so, you’ll definitely want to check out “103 Genuine Marketing Thought Leaders To Follow” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips on discovering new Facebook groups, how to write attention-grabbing search ad copy, everything you need to know about beacons, and social media SEO strategy. Take a look at my favorite posts from this past week:

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Topics: Content, SEO, Inbound Marketing, social media

Weekly Flashback: 3 Ways to Use Live Video & 19 Podcasts Worth More Than an MBA

Posted by Steve James on Jul 1, 2016 2:20:47 PM

blog-image-stream-creative-7-1.jpgAre you producing content but struggling to improve your search rankings, readership and web visits? If so, you are not alone and there are a few tips and tools that you can begin incorporating right away to boost your content marketing strategy. This week’s flashback posts include tips on optimizing content for great SEO, producing live videos to connect with prospects and customers, podcasts that can help you grow professionally and grow your business and important considerations to help you generate more blog readers. Take a look at my favorite posts from this past week:

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Topics: Content, Inbound Marketing

The Impact of Storytelling on Inbound Marketing: Q&A with Sam Slaughter, Journalist & Content Marketing Expert

Posted by Andrea Meyers on May 18, 2016 8:56:54 AM

sc-blog-sam-slaughter.jpgThe past two decades have brought a definite transition in the way businesses and individuals share their story and position themselves as industry experts. The emergence of content production as an inbound marketing tactic has kept marketers incredibly busy over the last few years – so much that a lot of the content produced was done just for the sake of sticking to a consistent distribution schedule. Readers are now becoming more adept at cutting through the clutter and identifying a post that is just regurgitated information about the latest trending topic. What readers are looking for now are the pieces of content that set a brand apart – something that shakes up the industry or marries the brand with consumers needs through inspiring and in-depth storytelling.

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Topics: Content, Inbound Marketing, Content Marketing

Is Your Company Making These 8 Content Marketing Mistakes?

Posted by Andrea Meyers on Apr 12, 2016 4:39:06 PM

ContentMistakes_Web.jpgCompanies and organizations are often held back by their fear that they are going to do content marketing wrong. Rather than taking the necessary steps to identify their buyer-persona’s needs and formulate a content marketing plan, marketers may find themselves like a deer in headlights when contemplating the best strategy for their business. But can you really do content marketing wrong? Some content is better than no content, right? The answer to this depends on your approach. The key is to tell a good story first, and sell a great product or service second. To help overcome your fear and get your content marketing efforts on the best track, avoid these most common misperceptions.

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Topics: Content, Content Creation, Inbound Marketing

Weekly Flashback: We All Love to Hate Google+ and Re-thinking Calls-to-Action

Posted by Steve James on Mar 18, 2016 4:30:00 PM

blog-image-stream-creative-3-18.jpgThis week’s list of posts is all about social with a little bit of content and lead generation thrown in. From LinkedIn best practices for individuals and businesses, social advertising to re-thinking how we position calls-to-action and Google+, the social platform we love to hate - the best articles I read from the past week touch on the ever-changing world of social promotion for business and the importance of testing and analyzing how readers are engaging with your content.

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Topics: Content, LinkedIn, Inbound Marketing

Secured Buy-in for an Inbound Program? 7 Tactics to Train Your Team

Posted by Janice Dombrowski on Oct 20, 2015 9:00:00 AM

Congratulations! You’ve successfully secured the green light to pursue your inbound marketing campaign dreams. But the biggest challenge you’ll face as an inbound marketer is yet to come and it’s not at all what you might expect.

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Topics: Content, Inbound Marketing, Content Marketing, HubSpot, Training

5 Ways Churning Out Content Is An Inbound Marketing Balancing Act

Posted by Andrea Meyers on Oct 13, 2015 8:30:00 AM

Successful inbound marketers understand the link between campaign development, content marketing and branding, and the power it holds to staying competitive while boosting ROI. In fact, according to HubSpot’s State of Inbound 2015 Report, companies are three times more likely to see a higher ROI on inbound marketing campaigns than outbound. With the right mix of content contributors and promotion of content, businesses will experience more traffic, engagement, lead generation and sales.

According to HubSpot’s report, organizations that saw the largest increase in ROI from 2014 to 2015, expanded their content creation strategies by employing and including contributions from not only staff writers, but also guest contributors and freelancer / third party writers. Companies that called on fewer guest and staff contributors experienced a definitively lower ROI for the year. What this tells us is that successful inbound content creation, takes as much balance as walking a tight rope.

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Topics: Content, Content Creation, Inbound Marketing, Content Marketing, HubSpot

The Secret Formula To Make Your Content Highly Sharable

Posted by Janice Dombrowski on Oct 1, 2015 1:08:22 PM

secret formula to create highly sharable contentInbound marketing success starts and ends with the creation, amplification and distribution of unique and valuable content. Great content can inspire, solve a problem, answer a question and build the foundation for consumer trust every brand seeks. So it is no surprise that business both big and small are writing, posting, tweeting and sharing more content than ever before. In a single 24-hour period there are 2 million new blog posts published, 294 billion emails sent, 864 thousand hours of video added to YouTube and 400 million posted tweets.

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Topics: Content, Content Creation

How To: Use Trending News To Create An Exciting Content Calendar

Posted by Andrea Meyers on Jul 15, 2015 9:30:00 AM

Calendar_ResizedBloggers and content producers often feel like they carry the weight of the world on their shoulders. Between managing stakeholder requests and begging for team content contributions, creating fresh topics can be a constant struggle in the quest to engage readers and drive website traffic.

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Topics: Content, Content Creation, Newsjacking, Industry Trends, Trending News

Website Redesign: 5 Tips to Create Team Pages People Actually Want To Read

Posted by Andrea Meyers on Sep 4, 2014 4:42:41 PM

Last week, we had the pleasure of helping our friends and partners with PR 20/20 launch their new website. As fellow inbound marketers based out of Cleveland, Ohio, the PR 20/20 team created exceptional content and imagery while our Stream Creative web team assisted with the design and development of the site. One element of the website that is a favorite of both groups is the team page - highlighting the company’s philosophy of creating a “culture of we,” along with personalized bios and individual / group interests and passions.

pr2020-hubspot-cos-design

The personalities, expertise and ethics of the people that make up a company are as important as the company’s reputation and achievements. Creating a team page that offers unique insight into a company’s culture and character adds value to any site where client / agency partnerships are an important part of business relations. Additionally, it adds a personal element and credibility that builds trust with partners and clients. These are 5 of our favorite elements of PR 20/20’s website team page that are great examples of how to make employees stand out, while exhibiting unity: 

1. Put a face & personality to the name. Most companies include professional photos of key personnel on their team page that will help partners, clients and prospects put a face to the name. PR 20/20 took this feature a step further by not only including a headshot of each of their team members, but personal photos with friends and family to showcase each unique personality. Multiple photos of the team at social functions were incorporated on the site page to display camaraderie, teamwork and most importantly, the fun that the group enjoys together.

2. Explain what has contributed to professional expertise to establish credibility. Rather than including the traditionally, often stuffy bio information, PR 20/20 included individual team member’s “professional moments”, “favorite moments” or “fun facts” both personally and professionally to allow their staff to highlight skills, areas of expertise and other industry credentials. 

3. Include fun, personal passions and interests that make individuals approachable and showcase personalities. Each individual team member’s page includes a listing of personal passions and interests that correspond with photos of friends, family and hobbies. The value of including interesting personal information makes the individual more approachable to the reader - offering possible commonalities and interests. The bottom line is that it portrays the company as a group of real people and will likely give clients and prospects something to talk about next time they chat with their PR 20/20 partner. 

4. Include personal social media handles or links. A company is only as strong as its team and this philosophy shines through when a team member shares their expertise via social channels. While it’s important to position a company as an industry expert, oftentimes team members have much to contribute via their personal blogs, relevant publications and other content they read or research on a daily basis. The information shared through an employee's personal social channels is a reflection of the company’s expertise as a whole. Including an employee’s personal social handles or links is a great way to encourage readers to get to know your staff and the knowledge they offer, by following their daily postings.

5. Encourage team members to provide descriptive quotes for their colleagues’ pages – further showcasing personalities, expertise and work ethic. One of our favorite elements of the PR 20/20 team page is the “testimonial” quotes fellow team members provided for each individual’s bio page. The quotes not only represent who the employee is as an individual, but also the strength of their individual role and incredible value they bring to the team (as told by their colleagues). 

Team bio & about pages are one of the most important components of any website. PR 20/20 did an incredible job putting a face to the personalities that make up their team, allowing website visitors to view the “realness” of their company. Adding a human touch can help build credibility and position your company and its representatives not only as thought leaders, but partners that clients and prospects will respect. 

How can you add greater personalization to showcase the expertise and unique personalities of your team on your company bio or about page?

10-Step Checklist for Your Website Redesign

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Topics: Content, Inbound Marketing, HubSpot, Web Design and Development

 

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