The TV landscape has changed. Technology now allows us to stream our favorite channels wherever we are and on whatever device we are on. This means as an advertiser you have more advertising options to get your brand in front of your audience.
I had the opportunity to sit down and talk with Ben Van Horn, Director of Advanced Advertising at Spectrum Reach. In our interview, we talked about:

• How the TV landscape has changed
• Advertising Terms and Options To Reach Your Customers
• Who is consuming streaming TV
• Advertising Budget Shift
• What The Future Will Hold and What You Can Do

Watch the video below to see the entire conversation on the current and future state of TV advertising, or scroll down to read the sections most relevant to you and your business.