The TV landscape has changed. Technology now allows us to stream our favorite channels wherever we are and on whatever device we are on. This means as an advertiser you have more advertising options to get your brand in front of your audience.
I had the opportunity to sit down and talk with Ben Van Horn, Director of Advanced Advertising at Spectrum Reach. In our interview, we talked about:

• How the TV landscape has changed
• Advertising Terms and Options To Reach Your Customers
• Who is consuming streaming TV
• Advertising Budget Shift
• What The Future Will Hold and What You Can Do

Watch the video below to see the entire conversation on the current and future state of TV advertising, or scroll down to read the sections most relevant to you and your business. 

Through his incredible storytelling skills, Tony Gnau enlightens us with how and why we should be fitting videos into our very own marketing funnels. Tony and his team at T60 Productions are communication experts, content creators and above all else… storytellers. They guide their clients through the corporate video production process and create videos people enjoy watching.

You heard right! Digital media is a great partner to inbound marketing. Now I know what you’re thinking, digital media (any paid media) is disruptive and Inbound marketing is not. And for a while, inbound marketers were told “forget media, no one wants to be interrupted and sold to.” 

For years, inbound marketing pioneer, HubSpot, revealed insightful and successful tactics that helped businesses grow while decreasing, or altogether eliminating traditional advertising from their marketing budgets. One exception has been the use of pay-per-click (PPC) and promoted social ads. As an agency, we have experienced that these types of digital ads can be an essential element of both B2C and B2B campaigns. At last week’s 2015 Inbound Conference, HubSpot representatives reiterated the benefits this type of advertising provides when implemented in a way that is measureable. In fact, 53% of customers have tried ads this year. As our team sat in the audience and listened to HubSpot co-founder, Dharmesh Shah, announce the release of the new Ads Add-On feature, we were all in agreement that this new enhancement will provide even more value for many of our clients.

The success of a company requires a strategic digital marketing plan to ensure brand advertising reaches as many potential customers, current customers, and loyal customers as possible. Achieving this degree of search campaign success depends on the diversity of your digital media. Employing all three types of digital media (paid, owned, and earned) will boost both the number of customers and consumers reached and vary the way in which they encounter your brand. When used together the Big Three act as a powerful tool, building brand awareness and increasing sales.