If you’re looking to boost your email subscribers, learn more about LinkedIn advertising strategies, discover design tips for non-designers and more, this week’s posts are for you. Also, if you are in the process of creating or refining a presentation, be sure to check out my favorite post on dumb slides you should delete immediately and what to say instead. Here are five great marketing and sales posts that stood out to me this past week:
- The Marketing Book Podcast: "Hacking Marketing" by Scott Brinker – ArtilleryMarketing.com
Scott Brinker is the editor of the Chief Marketing Technologist blog, chiefmartec.com, and the program chair of the MarTech conference series. He is a frequent keynote speaker on marketing and technology topics worldwide and has written articles published by AdAge, Adweek, Harvard Business Review, InformationWeek, TechCrunch, and VentureBeat. In his book “Hacking Marketing,” he shares ways to implement an effective and profitable approach to managing your marketing.
- 7 Simple Yet Effective Ways to Get More Email Subscribers – SearchEngineJournal.com
When was the last time you took a good, long look at your lead database trends? Are you increasing your number of subscribers or have you hit a slow spot? In this post, you’ll learn some simple and effective ways to increase your email subscribers such as setting up intent pop-ups, learning how to format posts properly, doing content upgrades and more.
- How to Advertise on LinkedIn – SocialMediaExaminer.com
There’s no doubt that LinkedIn can provide incredible value for business professionals who are interested in connecting with others. There are also many benefits for businesses that choose to advertise on LinkedIn. In this post, you’ll learn how to use LinkedIn ads to reach the most relevant professional audiences for your business.
- 9 Marketing Design Tips Every Non-Designer Should Know – SearchEngineLand.com
I started my career as a designer and over the years have worked with many marketing professionals who had little design knowledge or experience. I like this post because it hits on many of the questions I hear often from colleagues or clients that might be looking for a little extra guidance and reassurance when making design choices.
Creating a presentation that is captivating and informative can be a daunting task. If you are looking for some guidance, the explanation of this post says it all…“Removing or replacing these dumb slides will immediately make your presentation more interesting and relevant.” Definitely some top-notch advice here.
What articles have you read this week that you found interesting? Please share any good resources for inbound and digital marketing initiatives in the comments below.