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Weekly Flashback: Increase Facebook Live Video Reach & 21 LinkedIn Hacks

Are you an expert LinkedIn user or someone who simply clicks “accept” when you receive a connection notice? If you’d like to boost your LinkedIn knowledge and learn how others are networking and building their businesses, you’ll want to read “Are You Curious What Others Are Doing on LinkedIn” by Wayne Breitbarth and “21 Hidden LinkedIn Hacks” – both on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to improve your presence on Google, increasing Facebook Live video reach, and when to stop worrying about conversion rate. Take a look at my favorite posts from this past week:

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Author: Steve James

Weekly Flashback: Buyer Journey Models and 99 Percent of LinkedIn Users Make This Mistake

Have you done the necessary research to create an in-depth buyer journey map? If not, you could be missing out on critical data that would improve the success of your marketing strategy and campaigns. This week’s flashback posts include some great examples of buyer journey models, rules to help you crush the competition, the LinkedIn mistake almost all of us are making and much more. Take a look at my favorite posts from this past week: 

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Author: Steve James

Weekly Flashback: Marketing in Challenging Industries and New Facebook Sharing Options

blog-image-stream-creative-5-6.jpgMarketing in what we like to call “unsexy” industries can be a challenge. This week’s flashback posts include ways to think outside the box and achieve marketing success in challenging industries, as well as LinkedIn settings updates, setting Google calendar goals, new sharing options on Facebook and more. Here are my favorite posts from this past week:

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Author: Steve James

Weekly Flashback: Advice for Public Speaking and The Move LinkedIn Made that Nobody Noticed

blog-image-stream-creative-3.jpgDo you struggle with finding professional freelancers? This week’s flashback posts include LinkedIn’s new service to help identify reliable freelance help as well as tips for managing your fear of public speaking. You’ll also learn about a great tool to help manage Facebook groups, guidelines for creating websites focused on user experience and the best apps for work. Here are my favorite posts from this past week:

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Author: Steve James

Weekly Flashback: Facebook Instant Articles for Business and Creating eBooks in Seconds

blog-image-stream-creative-4-22.jpgHow have social channels helped with your content marketing strategy? This week’s flashback posts touch on ways you may not be currently leveraging content-sharing opportunities on social. You’ll also learn about an easy tool to create beautiful eBooks as well as some updates Google has made that effects local search marketers. Check out my favorite posts from this past week:

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Author: Steve James

Weekly Flashback: Design Tips for Non-Designers & Simple Ways To Get More Email Subscribers

If you’re looking to boost your email subscribers, learn more about LinkedIn advertising strategies, discover design tips for non-designers and more, this week’s posts are for you. Also, if you are in the process of creating or refining a presentation, be sure to check out my favorite post on dumb slides you should delete immediately and what to say instead. Here are five great marketing and sales posts that stood out to me this past week:

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Author: Steve James

Weekly Flashback: The Ultimate LinkedIn Cheat Sheet and Top 3 Google Search Ranking Factors

I’m excited to share this week’s list of posts because a couple hit close to home. The first listed on Facebook ad strategy is a great audio post by my consultant, Rick Mulready, who provides great insight about the many recent changes marketers need to know. Other posts touch on a new way to view the sales funnel, an awesome LinkedIn cheat sheet and Google’s top 3 search ranking factors. Lastly, I want to share our agency’s list of top Midwest conferences for 2016 – including our own, Experience Inbound taking place this May.

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Author: Steve James

Weekly Flashback: We All Love to Hate Google+ and Re-thinking Calls-to-Action

This week’s list of posts is all about social with a little bit of content and lead generation thrown in. From LinkedIn best practices for individuals and businesses, social advertising to re-thinking how we position calls-to-action and Google+, the social platform we love to hate - the best articles I read from the past week touch on the ever-changing world of social promotion for business and the importance of testing and analyzing how readers are engaging with your content.

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Author: Steve James

4 Ways Marketers Can Use LinkedIn To Build Buyer Personas

Building buyer personas is one of the critical first steps to developing and implementing a lead generating marketing campaign for your business or client. Identifying your ideal customer and interviewing key individuals or groups of individuals who align with the characteristics of that ideal customer, is the spot-on way to gather information needed to create the most detailed persona outline. Individuals or groups may include current customers, prospective customers, and third party networks. Information collected that will provide valuable insight for your persona development may include both demographic and psychographic information, needs, interests, goals, challenges,pain points, social networks used, areas where the prospect interacts with others or does research online, and more.

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Author: Andrea Meyers

6 Actionable Take-Aways from Experience Inbound 2014 in Milwaukee

Each year, our Stream Creative team heads to Boston for the annual Inbound conference hosted by HubSpot. The best part about attending the conference is the opportunity we have to meet and network with some of the most creative and talented individuals from around the world. This past November, we came away from the event inspired to bring a similar experience to the sales and marketing professionals of Southeastern Wisconsin. That was when Experience Inbound was born and to be honest, we weren’t sure if anyone would come. Thanks to our event speakers, sponsors and supporters, we were thrilled to have more than 150 attendees join us for the inaugural event. Here are a few of our favorite actionable takeaways our event speakers shared to help boost your inbound efforts in the year ahead.

1. “Traditional marketing is like renting space on someone else’s assets”

Brian Halligan, Co-Founder & CEO of HubSpot

Brian kicked off the morning with a dynamic talk about the future of inbound marketing and sales. He began his discussion by mentioning the brisk walk to the Harley-Davidson® Museum from the Iron Horse Hotel – which in his compliments to the city of Milwaukee he mentioned was the “nicest place he has ever stayed.” He focused on many key inbound facts and areas of consideration including how to build your marketing assets.

Quick Tip: Marketing assets are thought of very differently today than they were 20 years ago, partly because of the way we now live and work. Instead of interrupting your way to get the attention of prospective buyers or clients through “renting space” on someone else’s assets (traditional advertising), how do you pull them in? That can be achieved through increasing webpages, links, keywords, followers, remarkable content, etc. Brian told us to think about building these assets as if you were building a moat around your business.

Watch a video of Brian Halligan’s Experience Inbound keynote presentation, view his slides and read his interview with Jeff Sherman of OnMilwaukee.com.

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Author: Steve James