Are you an expert LinkedIn user or someone who simply clicks “accept” when you receive a connection notice? If you’d like to boost your LinkedIn knowledge and learn how others are networking and building their businesses, you’ll want to read “Are You Curious What Others Are Doing on LinkedIn” by Wayne Breitbarth and “21 Hidden LinkedIn Hacks” – both on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to improve your presence on Google, increasing Facebook Live video reach, and when to stop worrying about conversion rate. Take a look at my favorite posts from this past week:
- Crawling and Indexability: Improve Your Presence on Google in 5 Steps – SearchEngineJournal.com
In this post, you’ll learn five steps to help you optimize how your website is crawled and indexed by the Google bot to make your website easier to find. It discusses the XML sitemap, how to make use of the crawl budget, how to avoid forcing the bot to go through detours, avoiding duplicate content, monitoring and more.
- Are You Curious What Others Are Doing on LinkedIn? – PowerFormula.net
LinkedIn expert, Wayne Breitbarth shares an awesome infographic that captures a snapshot and some pretty incredible statistics related to how individuals and businesses are using LinkedIn. In this post, Wayne breaks down some of the components of the survey he conducted to create the infographic and highlights key findings in his research.
- How To Increase Your Facebook Live Video Reach – SocialMediaExaminer.com
Have you dabbled with Facebook Live videos but are unsure how to increase your reach? In this post, you’ll learn how Facebook Live can help you develop a stronger, more personal relationship with your followers, as well as how to review engagement graphs to have a better understanding of what parts of your videos are most captivating for your viewers.
- 21 Hidden LinkedIn Hacks Revealed – HubSpot.com
LinkedIn is now much more than a platform for networking – but one that allows individuals and businesses to do prospecting, hiring, marketing, research and much more. Just a few of the hacks you’ll learn in this post include how to hide connections from competitors, how to message someone you’re not connected to, how to get a tailored lead list, how to find prospects you have something in common with and more.
Are you bad at math? No worries because this post breaks down this simple calculation behind finding your conversion rate and what constitutes a good one. Any trackable action that is important to your business can be counted as a conversion such as site visitors, blog subscribers, ebook downloads and more. This post discusses evaluating conversion rate by industry, who you’re trying to convert and what it took to get them to that point.
What articles have you read this week that you found interesting? Please share any good resources for inbound and digital marketing initiatives in the comments below.