Marketing in what we like to call “unsexy” industries can be a challenge. This week’s flashback posts include ways to think outside the box and achieve marketing success in challenging industries, as well as LinkedIn settings updates, setting Google calendar goals, new sharing options on Facebook and more. Here are my favorite posts from this past week:
- Does Your LinkedIn Profile Need To Be Tightened Down – PowerFormula.net
LinkedIn has made a few changes to its privacy and settings that can help users be more efficient. In this post, LinkedIn expert, Wayne Breitbarth, shares a few tips on navigating these changes such as reducing your number of LinkedIn emails, who’s allowed to send invitations and connect, how to become invisible when viewing other’s profiles and more.
- How To Market In Challenging Industries – SearchEngineJournal.com
As marketers, we know that some industries and products are simply harder to market than others. Even if you know everything this is to know about your product and service, sometimes it takes a little out of the box thinking to promote it in a way that attracts your ideal customer. This post breaks down an interesting case study showing how eFax combined old technology with new to experience marketing success.
- 3 Ways to Turn Marketing KPI Successes Into Wins for Executives – TopRankBlog.com
Delivering clear and accurate results can be a challenge. Especially when you consider that the real value of marketing strategy goes KPIs. In this post, you’ll learn three ways marketing professionals can successfully turn marketing successes into wins for their executives
Google announced the addition of the "Goals" feature to its Google Calendar application in April. The feature lets you set clearly defined goals (e.g., "practice speaking French three times per week") and then Google Calendar automatically schedules those goals based on when you have open slots in your calendar. If you plan a meeting for the same timeslot you have a goal set, Google will automatically reschedule the goal for you.
- New Facebook Sharing Options: What Marketers Need to Know – SocialMediaExaminer.com
Are you taking full advantage of Facebook’s sharing features? In this post you’ll get the latest on a variety of new buttons and plugins that make it easier for readers to engage with your content.
What articles have you read this week that you found interesting? Please share any good resources for inbound and digital marketing initiatives in the comments below.