My list of posts from last week are all about social channels, live streaming and creating interactive and engaging online experiences for your customers. From Snapchat tutorials, Facebook Carousel ads to interactive content and writing the best meta descriptions - the best articles I read from the past 7 days show the transformation taking place in the world of content marketing to include more visually compelling elements.
- The Ultimate Snapchat Tutorial – BecomeABlogger.com
Do you use Snapchat as a social channel to market a product or service? If you are someone who has found Snapchat to be intimidating or just haven’t ventured to learn more about how it could benefit you, I recommend you first check out these 5 create ways brands are currently using Snapchat to build their business.
In this post, you can get up to speed quickly on the elements of Snapchat by viewing video tutorials on account setup, how to find and add friends, how to post stories and much more.
- The Top 10 #Marketing Blab Channels – SearchEngineJournal.com
Live streaming is definitely all the rage among many social channels. Blab is similar to Meerkat and Periscope, but unlike the others, Blab is available on your desktop’s browser, and instead of just one host, it supports up to four co-hosting broadcasters.
Blab is a great platform for conversations about marketing and this post includes the top 10 channels to follow.
- Meta Descriptions: The What, Why and How – HubSpot.com
A meta description is the sentence that appears under a post when you do a Google search. It helps the searcher decide which posts he or she is interested in clicking on. Creating good meta descriptions may seem complicated, but this post simplifies the process and discusses the importance of creating good descriptions for increased visits, click through rates, visits from social and more.
- The Ultimate Guide To Facebook Carousel Ads – SearchEngineJournal.com
Have you noticed sponsored ads on Facebook that scroll from right to left? These are called carousel ads, and according to Kinetic Social, they drive 10 times more traffic to an advertisers website than static sponsored posts. In this post learn how to use carousel ads in 5 unique ways.
- 4 Tools to Create Interactive Content in Minutes – ContentMarketingInstitute.com
Just as live streaming was mentioned in the post above, the future of content marketing is turning to be more about creating experiences for your customers. This post talks about 4 innovative tools that help create interactive experiences for your visitors from taking polls / surveys, incorporating captivating and interactive video, using mapping tools and more.
What articles have you read this week that you found interesting? Please share any good resources for inbound and digital marketing initiatives in the comments below.