The American Marketing Association (AMA) welcomed five stand-out guest speakers to give their insights and expertise on what is currently happening in the business world in regards to marketing and manufacturing at Milwaukee’s virtual manufacturing event. 

As a content creator, producing high-quality marketing videos may come easy to you. However, there may be some questions you’re not considering. For example: “is my audience giving their full attention to this entire video?” or “Are they retaining all the important information I’m giving to them?”

YouTube has been the most popular streaming site for videos on the Internet for quite some time, and its traffic shows no signs of slowing down. While YouTube is still facing the challenging of making a profit of the traffic to the site, Google revealed earlier this year in its earnings that 40% of its current traffic to YouTube comes from mobile users, an increase from 25% in 2012 and 6% in 2011.

As soon as 2014, YouTube may consider shifting its content so that users of mobile devices such as Smartphones and tablets have better access to the content. It’s no surprise that mobile usage of YouTube has increased; the trend goes hand-in-hand with other technological movements like the incorporation of Facebook, Twitter, Instagram and other social media networking sites. In fact, Facebook reported that it had 819 million monthly users or 73% of its total 1.15 billion users in the second quarter of 2013.