Target Ads Weren't 'LOST' On Us

Author: Jeff Coon

Target TV Ad

For those LOST fans out there, you probably noticed the amount of TV ads that ran during the Season Finale. Admittedly, I was getting frustrated with the constant interruptions but I really enjoyed the ads that Target ran. (You can preview the TV Spots below.)

Of all the ads we watched that night, those 3 spots were the only ones that I saw that were directly targeted at those of us tuned in for the LOST finale. The spots were simple, extremely clever and I felt like they really connected with those of us who have been part of the LOST community over the last 6 seasons.

I wondered why more companies didn't take the opportunity to speak more directly with this engaged audience. I don't normally watch a lot of TV but for the season finale, my wife and I were parked in front of the TV for 3 hours straight - a rare opportunity to get our undivided attention - and Target took advantage of it.

Although we'd normally consider Television Ads to be outbound marketing - which is a one-way communication that is being pushed at an audience - these commercials were about as personal as I've seen in a long time. I certainly didn't ask to be interrupted and am not in the market for the products they were promoting, but at least they pushed their message in a way that connected to something that was near and dear to my heart.

Target recognized that this seasonal finale was a big deal to their audience and capitalized on it. Were there any other ads that made that type of connection with you? If so, please leave a comment below.

Target + LOST: "Numbers"

Target + LOST: "Smokey"

Target + LOST: "Ribs" 

Topics: Lost Season Finale, Target, Advertising, TV Ads, Outbound Marketing