In September at Inbound 24 HubSpot has rolled out some major updates to the platform enhanced with AI. Here's the latest updates HubSpot just announced.
Learn about everything that's New in HubSpot AI as of January 2025 here on the HubSpot AI overview page.
HubSpot's 2025 AI Updates: Breeze, Breeze Intelligence, and Hub Enhancements
HubSpot has unveiled a suite of AI-powered tools and updates that will enhance how businesses approach marketing, sales, and customer service. These innovations, announced at INBOUND 2024 and the Fall 2024 Spotlight, are designed to make AI accessible, fast, and unified across the HubSpot platform.
Breeze: AI-Powered Customer Platform
HubSpot's Breeze is a comprehensive AI solution that powers the entire customer platform. It includes:
1. Breeze Copilot: An AI companion that boosts productivity across HubSpot, browsers, and mobile devices.
2. Breeze Agents: AI experts that automate work end-to-end, including Content Agent, Social Media Agent, Prospecting Agent, and Customer Agent.
3. Breeze Intelligence: Provides a unified view of customer data.
4. 80+ Embedded AI Features: Spread across the customer platform for various tasks.
Breeze Intelligence: Enhanced Data Enrichment and Buyer Intent
Breeze Intelligence offers a complete customer picture powered by over 200 million company and buyer profiles. Key features include:
- Data Enrichment: One-click enrichment for company and contact records.
- Buyer Intent: Identifies high-intent, high-fit companies.
- Form Shortening: Dynamically shortens forms to improve conversion rates.
Marketing Hub and Content Hub Updates
HubSpot has introduced several AI-powered features to help marketers adapt to challenging market conditions:
- Content Remix for Video: Turns a single video into a full campaign with clips, audio, and written content.
- HeyGen Integration: Converts blog posts into studio-quality videos.
- Lead Scoring: AI-powered scoring to segment high-fit prospects.
- Google Enhanced Conversions and LinkedIn Conversions API: Improves campaign performance using first-party data.
- AI-Powered Workflows: Builds workflows from plain language descriptions.
- Marketing Analytics Suite: Provides comprehensive insights into customer journeys and attribution.
The HubSpot Growth Recipe
HubSpot's strategy for business growth in 2025 focuses on three key ingredients:
1. Easy: Intuitive tools that reduce complexity.
2. Fast: Quick implementation and results.
3. Unified: Seamless integration across the platform.
With over 200 updates to the customer platform, HubSpot aims to provide a comprehensive solution for businesses looking to leverage AI for growth in 2025 and beyond.
These advancements represent a significant leap forward in HubSpot's AI capabilities, offering businesses powerful tools to streamline operations, enhance customer experiences, and drive growth in an increasingly competitive digital landscape.
HubSpot AI Tool Updates Now Live This Year:
HubSpot AI Search Grader (live - August 2024)
With this new free tool companies can see how their brand shows up in AI-powered search engines. It gives you insights where you are doing well and where your company can improve to increase brand awareness and sentiment. HubSpot AI Search Grader is live and free to use as many times as you want.
AI generated workflow Triggers
(Private Beta - June 2024)
With AI Assistant for triggers in workflows, HubSpot is making it easier than ever to start saving time and increasing your impact through automation.
Example trigger prompts AI assistant can use to help you quickly build workflow triggers:
- When leads submit the "Demo" form
- A new deal is created
- Someone becomes a customer and their owner is "Megan"
Files AI Data Extraction
(Public Beta - July 2024)
Assets stored in the Files tool are used in emails, social media, content marketing, sales, etc. The actual contents of each file have not been available until now, and they are valuable data.
The goal of this initiative is to scan public files for descriptions and tags that describe the contents of the file and, in some cases, provide excerpts or transcripts. We can then expose the data to other parts of HubSpot to supercharge content creation and management. This will essentially enable the contents of a file to be translated into a readable and searchable database for several tools to leverage within a portal.
AI Assistant for Facebook Ad Sequences
(Released Live in May 2024)
You can now use AI Assistant in Ads to generate ad copy from using quick prompts for Facebook ad sequences.
Learn more on the Knowledge Base
AI assistant to build contact lists
(Private Beta - May 2024)
With AI Assistant in Lists, simply describe the contacts you want to engage with and AI will create the right set of filters for your list.
Generating Reports with AI
(Public Beta - May 2024)
An interactive approach for generating Single Object reports with HubSpot AI. It's now even easier to start with your business question and then iterate on your AI-assisted reports. Currently the AI Assistant Report Builder only supports Single Object reports. Multi-Object reports, Customer Journey reports, Funnels, Attribution, comparisons, calculations, and custom Objects are not yet supported.
AI-assisted Insights for Reports
(Private Beta - May 2024)
AI-assisted Insights for Reports provides quick, data-backed takeaways for your Reports so you spend less time interpreting and more time driving value. Say goodbye to spending hours deciphering data and hello to AI-assisted insights.
HubSpot AI Chatbot
(Private Beta - March 2024)
Gain exclusive early access to a new GPT-powered chat feature directly on your website, currently in a private beta phase. Enhance visitor satisfaction by addressing their needs, allowing your teams to concentrate on delivering top-notch support services.
Elevate your website's user experience with this AI-powered chat feature directly on any page of your website. Streamline visitor inquiries efficiently, allowing your team to concentrate on delivering top-notch support. Join the waitlist
HubSpot AI Website Generator
(Private Beta - March 2024)
Build your website with a free AI website builder, which creates your single-page site based on simple prompts. Join the waitlist
Generate content with AI Assistants
Within HubSpot, leverage AI assistants to enhance and optimize pages, blog posts, knowledge base articles, calls-to-actions (CTAs), as well as marketing and sales emails. Here's the HubSpot Knowledge base article around HubSpot AI Assistants that was last updated as of February 2024.
AI Social Media Caption Generator
(Public Beta)
Craft compelling social media content effortlessly with an AI caption generator that takes care of the hard work for you.
What AI features does HubSpot now have in it's Customer Platform?
Below you will find more information about HubSpot AI, its portfolio of AI-powered features for marketing, sales, and service teams, as well as the relaunch of Sales Hub, the sales solution for modern sales teams.
How much do the HubSpot AI tools cost?
Tools such as Subject Line Generator, AI Website Builder, AI Content Assistant, AI-Powered Blog Posts Generator with Semrush Data are currently in private beta and will be available to all Free+ customers.
AI Slash and Highlight Commands for SMS is currently live and available to all Marketing Hub Pro+ customers. AI-Generated Social Copy Within Blog Editor is currently in Private Beta and will be available to all CMS Pro+ customers. Forecast Assistant is currently in Private Beta and will be available to all Sales Hub Pro+ customers.
Join the waitlist and get early access to HubSpot’s Private Beta AI tools here.
Introducing HubSpot AI: Platform-wide AI capabilities
AI Assistants: AI Assistants are generative AI tools that can help marketing, sales, and service teams work more efficiently. They can draft content, create images, generate blog ideas, build websites, and develop reports—all instantly. AI Assistants work across the entire HubSpot platform, making them a valuable addition to any team.
AI Agents: A suite of AI-powered tools that help businesses automate, respond to, and improve customer service across live chat and email.
AI Insights: Predictive AI features, such as AI-powered forecasting, can help you make better decisions by providing insights into future trends.
ChatSpot: ChatSpot, which is currently in public beta, combines the power of ChatGPT with dozens of unique data sources, such as a HubSpot customer's Smart CRM. It was created specifically for growing businesses and has seen 80,000 total users and 20,000 prompts created weekly since its launch in March 2023.
AI Agents, Insights, and ChatSpot are all powerful new HubSpot AI features that can help businesses automate customer service, gain predictive insights, and manage conversations. With these tools, businesses can reduce costs while staying ahead of the competition and making their teams more efficient.
What is a HubSpot AI Agent
HubSpot AI Agents are generative AI tools that can help teams in marketing, sales, and service work more streamlined across your organization. They can help with a variety of tasks like the examples below:
Customer service AI agent
AI chatbots can answer your customer questions 24/7, and reply recommendations can help solve customer needs quickly. HubSpot AI can also automate note-taking and help with drafting and sending inquiry responses.
Content creation AI agent
AI assistants can help create or refine content like blog posts, knowledge base articles, social posts, and marketing or sales emails. They can also generate ideas and outlines, and improve the quality of content.
Websites AI agent
AI can help build websites, including landing pages and web pages, and create a content management system (CMS).
Forecasting AI agent
Predictive AI can use historical data and past performance to help with forecasting.
AI Agents Being Planned: 2025 HubSpot Roadmap
Below are AI agents that are listed in the HubSpot 2024 Roadmap on their website under "being planned" stage. You can also find the new Roadmap that came out after Inbound24 that's a little more updated and will most likely take some into 2025.
AI Social Agent
Analyze your post performance data, suggest tailored content, and streamline social media management with AI for better engagement and lead generation.
AI Messaging Insights Agent
Scale your messaging eforts with automated analysis, deliverability guidance, and content optimization across your entire portfolio of emails
Prospecting Agent
Automate time-consuming prospecting activities, including enrolling leads in sequences and assisting with qualification.
Marketing Hub AI-Features
AI Slash and Highlight Commands for SMS
Content Assistant, a tool that helps you create better content, is now available for SMS! Content creators can now generate messages within the SMS editor, and they can also highlight existing text to rewrite, shorten, expand, or change the tone of the text they select. This feature is currently live and available to all Marketing Hub Pro+ customers.
*SMS is available to U.S. only customers
**SMS is available as an add-on at Marketing Hub Pro+
AI Subject Line Generator
Content creators can now easily create subject lines for their email campaigns. This is in addition to the ability to generate and edit email copy within the Email Editor. The Subject Line Generator, powered by HubSpot's email insights and best practices, will read the content of your marketing email and generate three subject lines accordingly. You will not need to prompt the tool; simply click a button to generate subject lines. The AI
Subject Line Generator is currently in private beta and will be available to all Free+ customers.
*available on both desktop and the HubSpot mobile app
CMS Hub AI-Features
AI Website Builder
HubSpot developed a one-page, AI-enhanced onboarding experience that will significantly reduce the number of decisions business owners need to make when creating a website.
AI Website Builder is currently in Private Beta and will be available to all Free+ customers.
AI-Generated Social Copy Within Blog Editor
Allow marketers to create social media posts without having to leave the blog post editor (social composer side panel).
AI-Generated Social Copy Within Blog Editor is currently in Private Beta and will be available to all CMS Pro+ customers.
Marketing Hub + CMS Hub AI-Features
AI-Powered Blog Posts Generator with Semrush Data
A new content idea generation tool for blogs has been created to help you overcome writer's block and improve your blogging. This tool, powered by ChatGPT and keyword data from Semrush, makes it simple to generate blog post topics, suggested post titles, descriptions, and outlines. Simply enter a description of a broad topic that you are interested in learning more about, and HubSpot will provide more specific ideas that may appeal to your audience. We will also rate topics based on how easy they are to rank for and how popular they are on Google search to help you get the most out of your results.
AI-Powered Content Ideas for Blog with Semrush Data is currently in Public Beta and is available to all Free+ customers.
AI Content Assistant: One Click Title and Meta Description Generation for Pages and Blog
HubSpot added a new content assistant feature to the settings field in website pages, landing pages, and blogs. This feature allows you to generate SEO-friendly titles and meta descriptions by clicking a button. The feature analyzes your page's content and uses AI to generate compelling titles and meta descriptions that accurately represent your page's content.
This feature is currently in Public Beta and is available to all Free+ customers.
AI Content Assistant: Image Generation
Generate images based on a prompt or context from the task being performed.
This feature is currently in Private Beta and will be available to all Marketing and CMS Pro+ customers.
AI Content Assistant: Slash and Highlight Commands for Text Editors Across HubSpot Platform
Creators can now generate outlines, paragraphs, ideas, or conclusions for their blogs within the blog editor. They can also edit existing text to rewrite, shorten, expand, or change the tone of the text they select.
This feature is currently in Public Beta and is available to all Free+ customers.
*This feature is also available in Service Hub
Campaign Assistant: Landing Page Creation from Content Generation
Create a landing page quickly and easily with Campaign Assistant. Simply write the copy you want, then click a button to have your page built. You can go from concept to published landing page in minutes.
This feature is currently in Public Beta and is available to all Free+ customers.
Campaign Assistant: LinkedIn and Facebook Text Ads Copy Generation
Use Campaign Assistant to create compelling ad copy for your LinkedIn or Facebook campaigns. With just one click, you can generate three different variations to test for your next campaign. And best of all, it's free!
This feature is currently in Private Beta and will be available to all Free+ customers.
Sales Hub AI-Features
AI Forecasting
Verify the team's consolidated forecast against HubSpot's new AI-powered forecast, which uses historical sales to predict future sales.
Forecast Assistant is currently in Private Beta and will be available to all Sales Hub Pro+ customers.
Content Assistant on Mobile
AI has now been incorporated into the HubSpot mobile app, and it is poised to transform the way HubSpot customers work on mobile devices. iPhone users can now improve their communication efficiency when prospecting or selling on the go by using AI to help them compose emails more quickly and easily.
Content Assistant on Mobile is currently in Public Beta and is available to all Free+ customers.
Service Hub AI-Features
Conversation Summary
Introducing AI-generated conversation summaries in the Inbox. Conversations across all channels in active threads can now be summarized in the comment section. This feature creates a conversation summary so that any inbox user can quickly get the gist of a conversation without reading every message.
Conversation Summary is currently in Public Beta and is available to all Free+ customers.
Content Assistant in Inbox
Content Assistant can help you with everything from generating responses to customer inquiries to editing existing or generated text. You can rewrite, shorten, expand, or change the tone of the text you select.
Content Assistant in Inbox is currently in Public Beta and is available to all Free+ customers.
Operations Hub AI-Features
AI Assisted Report Description
You can now add and modify descriptions on Reports, and AI can help you do it quickly and easily.
This feature is currently in Public Beta and is available to all Free+ customers.
AI Generated Reports
HubSpot's Generative AI now allows you to create reports by simply asking a question. AI-generated reports make it simple to build the perfect report to answer business questions.
This feature is currently in Private Beta and will be available to all Free+ customers.
AI Generated Workflow Descriptions
It can be difficult for HubSpot customers to understand the purpose of a workflow at a glance, especially when there are many workflows or workflow users in a portal. Generative AI can help customers by generating brief descriptions of workflows, which can then be edited or regenerated as needed.
This feature is currently in Private Beta and will be available to all Pro+ customers with Workflow plans.
*this feature is available globally but will only be available in the English language
How much does HubSpot Content Assistant and ChatSpot A.I. tools cost?
Hubspot announced the launch of AI tools, ChatSpot.ai and Content Assistant. Both AI tools offer enhancement for marketers and CX teams to do their jobs better and more efficiently, putting an end to writer’s block and manual data entry. These powerful tools can execute various tasks, saving workers and their customers time and money. Keep reading to learn more about these groundbreaking AI bots and all they can offer.
After their general release and as of March 2024, the Content Assistant tools and ChatSpot will be available for free, with additional features included in premium HubSpot plans.
What is HubSpot’s ChatSpot.ai?
ChatSpot.ai is a conversational CRM bot that will help maximize productivity using chat-based commands. Powered by OpenAI GPT-3- and Dall-E, ChatSpot can be integrated into your HubSpot CRM and utilized for various CRM-related tasks, making CRM data easily accessible to everyone on your team. Leave manual data entry in the past and ask ChatSpot to do it for you. Check out the ChatSpot.ai demo video here.
Here are a few ways to maximize your productivity with ChatSpot:
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Follow-up: “Draft a follow-up email for John Doe.”
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Reporting: “Show me a quarterly summary of web visits for last quarter.”
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Lead management: “Add contact jdoe@ai.com and let them know I’ll be in New York next week.”
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Quick status updates: “How many contacts do I have assigned to me?”
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Prospecting: “Find SaaS companies in Florida with more than 500 employees.”
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Forecasting: “List the deals closing next month with stage and forecasted revenue.”
HubSpot ChatSpot.ai Features in 2024
Save time and use ChatSpot.ai for the following:
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Send follow-up emails, pull reports, and create new segments
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Data cleansing: deduplicate, log, and enrich contact and company information
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Email data capture: log and segment valuable email contact information
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Call recording and transcription
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SEO suggestions
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Adaptive testing: automatically optimize traffic distribution when testing different variations of a page
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Easily import contact and company information from spreadsheets
What is HubSpot’s A.I.-Powered Content Assistant?
Using OpenAI’s GPT model, Content Assistant has the power to brainstorm, create, and share quality content within minutes. Forget about writer’s block and use Content Assistant to draft emails, create blog posts with attention-grabbing titles, and produce content for landing pages, websites, and more. With Content Assistant, switching between tools or learning new ones is unnecessary, saving you time and money.
Use Content Assistant for the following:
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Generate blog ideas: “Create a list of blog topics for web design studios.”
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Generate paragraphs: “Describe the advantages of using AI in marketing.”
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Expand on your ideas: “Create a paragraph on the following phrase - “Keeping a consistent brand image is important...”
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Write prospecting emails: “Draft a short prospecting email about sales automation software.”
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Create marketing emails: “Write a marketing email offering a promotional 10% discount on design services.”
HubSpot Content Assistant Features in 2024
Content Assistant will become any marketer’s best friend during content creation. Content Assistant has the power to:
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Brainstorm Ideas for a topic, create an outline, write paragraphs, and generate conclusions
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Rewrite and repurpose existing text blocks
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Create suggestions for rephrasing, summarizing, and changing the tone of your work
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Share your content and measure metrics like CTA
- Generate sales and marketing emails, blogs, knowledge bases, web pages, and landing page copies, with social media copy generation coming soon
HubSpot A.I. Example Prompts using ChatSpot.ai
Check out this sample LinkedIn post created by AI that HubSpot users are posting below:
Exciting news! HubSpot has just launched TWO incredible AI-powered tools: Content Assistant and ChatSpot!
Content Assistant helps marketing and sales teams ideate, create, and share top-notch content in mere minutes, while ChatSpot provides a natural language chat-based user experience for completing a variety of tasks in HubSpot CRM.
"Show me a monthly summary of web visits from 2024"
"List the deals closing this month with stage and forecasted revenue"
"Where do I find a report on my social media performance?"
"Draft a follow-up, thank-you email for Kyle Jepson"
"Find SaaS companies in Massachusetts with more than 1,000 employees"
Join the waitlist to get early access to the tools—the link is in the comments below 🫡
With content assistant and ChatSpot, HubSpot continues to push the envelope when it comes to empowering businesses with AI technology. Are you ready to streamline your workflow and take your productivity to new heights? It's time to work smarter, not harder.
We tested out the ChatSpot tool for ourselves, and here’s what it gave us:
We asked: “Draft a blog post about HubSpot’s artificial intelligence tools.”
ChatSpot responded:
Title: How HubSpot's Artificial Intelligence Tools Will Transform Your Business
HubSpot is a leading provider of marketing, sales, and customer service software. Recently, they have been expanding their offerings to include artificial intelligence (AI) tools. These tools are designed to help businesses automate and optimize their marketing, sales, and customer service processes.
The AI tools offered by HubSpot are designed to help businesses save time and money by automating mundane tasks. For example, HubSpot's AI-powered chatbot can be used to answer customer inquiries, freeing up customer service agents to focus on more complex tasks. Additionally, HubSpot's AI-powered lead scoring system can help businesses prioritize leads and target the most promising prospects.
HubSpot's AI tools can also be used to optimize marketing campaigns. For example, HubSpot's AI-powered content optimization tool can help businesses create more effective content by analyzing user behavior and providing insights into what content resonates with their target audience. Additionally, HubSpot's AI-powered ad optimization tool can help businesses create more effective ads by analyzing user behavior and providing insights into which ads are performing best.
Overall, HubSpot's AI tools are designed to help businesses automate and optimize their marketing, sales, and customer service processes. By leveraging AI, businesses can save time and money while improving their customer experience.
And viola! An informative blog post draft was generated almost instantaneously. With some minor editing and final touches, you have quality content ready to be shared with the world. Talk about easy!
Looking for more ways to utilize HubSpot’s new AI tools? Check out these sample prompts below:
HubSpot CRM A.I. Prompts to Get Started
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“Show a summary of my portal data”
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“How many contacts do I have?”
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“Add contact tony@ai.com”
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“Add contact ted@ai.com with note: I will be in Boston next week”
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“Show a monthly summary of web visits for last year”
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“Send me that as a daily email update”
HubSpot Marketing Hub A.I. Prompts
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“Where do I find a report on my social media performance?”
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“Show summary of bounce rates for last month as a bar chart”
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“What PPC keywords does canva.com buy?”
HubSpot CRM Reporting A.I. Prompt Examples:
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“Give me a report of companies summarized by industry”
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“Show me my contacts summarized by country”
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“Create a report of monthly revenue in Q4”
HubSpot Sales Hub and CRM A.I. Prompt Examples:
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“How many marketing companies are in California?”
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“Show recent contacts from Georgia”
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“Show me company properties that have domain in the name”
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“List my recent notes”
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“Assign wile@coyote.com to me”
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“How many contacts do I have assigned to me?”
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“Move wile@coyote.com to an opportunity”
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“Create report of contacts added in Q4 summarized by stage”
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“Research company openai.com”
HubSpot Dev/Ops A.I. Prompt Examples:
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“Show tickets properties that are numbers”
- “Show me custom contact properties”
HubSpot Generative A.I. Prompt Examples:
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“Draft a blog post about artificial intelligence and CRM”
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“Generate an image of Darth Vader playing the guitar”
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“Summarize the article https://techcrunch.com/2023/02/13/here-are-the-tech-industrys-2023-super-bowl-commercials-with-noticeably-less-crypto/”
Examples of other Free HubSpot A.I. tools already delivered in 2024
HubSpot shares their AI roadmap to provide insight of what might be coming in 2024 and the near future. AI offers, with the ease you expect from HubSpot. See the roadmap below to learn what they could be releasing and working on here.
Campaign Assistant: Free AI Marketing Asset Creator
Campaign Assistant is HubSpot's AI-powered tool that allows you to create landing page copy, marketing email copy, and ad copy for your next marketing campaign. You provide information about your campaign, choose a tone of voice that resonates with your brand, and select which type of asset you want to generate, and the tool will produce either a landing page, email, or ad.
If you care most about email copy, but would also like ad or landing page copy to accompany your email campaign, Campaign Assistant can create cohesive messaging in just a few clicks.
Generate content with AI assistants (BETA)
In HubSpot, you can use AI assistants to create or refine pages, blog posts, knowledge base articles, calls-to-actions (CTAs), and marketing or sales emails.
Using artificial intelligence, you can generate ideas, outlines, or paragraphs for a specific topic, as well as create variations of existing writing. You can also use AI assistants to generate social posts. Learn more about using AI assistants with HubSpot's social tool.
