At INBOUND 2023, HubSpot announced the launch of HubSpot AI, its portfolio of AI-powered features for marketing, sales, and service teams, as well as the relaunch of Sales Hub, the sales solution for modern sales teams.
How much do the HubSpot A.I. tools cost?
Tools such as Subject Line Generator, AI Website Builder, AI Content Assistant, AI-Powered Blog Posts Generator with Semrush Data are currently in private beta and will be available to all Free+ customers.
AI Slash and Highlight Commands for SMS is currently live and available to all Marketing Hub Pro+ customers. AI-Generated Social Copy Within Blog Editor is currently in Private Beta and will be available to all CMS Pro+ customers. Forecast Assistant is currently in Private Beta and will be available to all Sales Hub Pro+ customers.
Join the waitlist and get early access to HubSpot’s Private Beta AI tools here.
Introducing HubSpot AI: Platform-wide AI capabilities
AI Assistants: AI Assistants are generative AI tools that can help marketing, sales, and service teams work more efficiently. They can draft content, create images, generate blog ideas, build websites, and develop reports—all instantly. AI Assistants work across the entire HubSpot platform, making them a valuable addition to any team.
AI Agents: A suite of AI-powered tools that help businesses automate, respond to, and improve customer service across live chat and email. The first AI Agents will be released in early 2024.
AI Insights: Predictive AI features, such as AI-powered forecasting, can help you make better decisions by providing insights into future trends.
ChatSpot: ChatSpot, which is currently in public beta, combines the power of ChatGPT with dozens of unique data sources, such as a HubSpot customer's Smart CRM. It was created specifically for growing businesses and has seen 80,000 total users and 20,000 prompts created weekly since its launch in March 2023.
AI Agents, Insights, and ChatSpot are all powerful new HubSpot AI features that can help businesses automate customer service, gain predictive insights, and manage conversations. With these tools, businesses can reduce costs while staying ahead of the competition and making their teams more efficient.
Marketing Hub AI-Features
AI Slash and Highlight Commands for SMS
Content Assistant, a tool that helps you create better content, is now available for SMS! Content creators can now generate messages within the SMS editor, and they can also highlight existing text to rewrite, shorten, expand, or change the tone of the text they select. This feature is currently live and available to all Marketing Hub Pro+ customers.
*SMS is available to U.S. only customers
**SMS is available as an add-on at Marketing Hub Pro+
AI Subject Line Generator
Content creators can now easily create subject lines for their email campaigns. This is in addition to the ability to generate and edit email copy within the Email Editor. The Subject Line Generator, powered by HubSpot's email insights and best practices, will read the content of your marketing email and generate three subject lines accordingly. You will not need to prompt the tool; simply click a button to generate subject lines. The AI
Subject Line Generator is currently in private beta and will be available to all Free+ customers.
*available on both desktop and the HubSpot mobile app
CMS Hub AI-Features
AI Website Builder
HubSpot developed a one-page, AI-enhanced onboarding experience that will significantly reduce the number of decisions business owners need to make when creating a website.
AI Website Builder is currently in Private Beta and will be available to all Free+ customers.
AI-Generated Social Copy Within Blog Editor
Allow marketers to create social media posts without having to leave the blog post editor (social composer side panel).
AI-Generated Social Copy Within Blog Editor is currently in Private Beta and will be available to all CMS Pro+ customers.
Marketing Hub + CMS Hub AI-Features
AI-Powered Blog Posts Generator with Semrush Data
A new content idea generation tool for blogs has been created to help you overcome writer's block and improve your blogging. This tool, powered by ChatGPT and keyword data from Semrush, makes it simple to generate blog post topics, suggested post titles, descriptions, and outlines. Simply enter a description of a broad topic that you are interested in learning more about, and HubSpot will provide more specific ideas that may appeal to your audience. We will also rate topics based on how easy they are to rank for and how popular they are on Google search to help you get the most out of your results.
AI-Powered Content Ideas for Blog with Semrush Data is currently in Public Beta and is available to all Free+ customers.
AI Content Assistant: One Click Title and Meta Description Generation for Pages and Blog
HubSpot added a new content assistant feature to the settings field in website pages, landing pages, and blogs. This feature allows you to generate SEO-friendly titles and meta descriptions by clicking a button. The feature analyzes your page's content and uses AI to generate compelling titles and meta descriptions that accurately represent your page's content.
This feature is currently in Public Beta and is available to all Free+ customers.
AI Content Assistant: Image Generation
Generate images based on a prompt or context from the task being performed.
This feature is currently in Private Beta and will be available to all Marketing and CMS Pro+ customers.
AI Content Assistant: Slash and Highlight Commands for Text Editors Across HubSpot Platform
Creators can now generate outlines, paragraphs, ideas, or conclusions for their blogs within the blog editor. They can also edit existing text to rewrite, shorten, expand, or change the tone of the text they select.
This feature is currently in Public Beta and is available to all Free+ customers.
*This feature is also available in Service Hub
Campaign Assistant: Landing Page Creation from Content Generation
Create a landing page quickly and easily with Campaign Assistant. Simply write the copy you want, then click a button to have your page built. You can go from concept to published landing page in minutes.
This feature is currently in Public Beta and is available to all Free+ customers.
Campaign Assistant: LinkedIn and Facebook Text Ads Copy Generation
Use Campaign Assistant to create compelling ad copy for your LinkedIn or Facebook campaigns. With just one click, you can generate three different variations to test for your next campaign. And best of all, it's free!
This feature is currently in Private Beta and will be available to all Free+ customers.
Sales Hub AI-Features
AI Forecasting
Verify the team's consolidated forecast against HubSpot's new AI-powered forecast, which uses historical sales to predict future sales.
Forecast Assistant is currently in Private Beta and will be available to all Sales Hub Pro+ customers.
Content Assistant on Mobile
AI has now been incorporated into the HubSpot mobile app, and it is poised to transform the way HubSpot customers work on mobile devices. iPhone users can now improve their communication efficiency when prospecting or selling on the go by using AI to help them compose emails more quickly and easily.
Content Assistant on Mobile is currently in Public Beta and is available to all Free+ customers.
Service Hub AI-Features
Conversation Summary
Introducing AI-generated conversation summaries in the Inbox. Conversations across all channels in active threads can now be summarized in the comment section. This feature creates a conversation summary so that any inbox user can quickly get the gist of a conversation without reading every message.
Conversation Summary is currently in Public Beta and is available to all Free+ customers.
Content Assistant in Inbox
Content Assistant can help you with everything from generating responses to customer inquiries to editing existing or generated text. You can rewrite, shorten, expand, or change the tone of the text you select.
Content Assistant in Inbox is currently in Public Beta and is available to all Free+ customers.
Operations Hub AI-Features
AI Assisted Report Description
You can now add and modify descriptions on Reports, and AI can help you do it quickly and easily.
This feature is currently in Public Beta and is available to all Free+ customers.
AI Generated Reports
HubSpot's Generative AI now allows you to create reports by simply asking a question. AI-generated reports make it simple to build the perfect report to answer business questions.
This feature is currently in Private Beta and will be available to all Free+ customers.
AI Generated Workflow Descriptions
It can be difficult for HubSpot customers to understand the purpose of a workflow at a glance, especially when there are many workflows or workflow users in a portal. Generative AI can help customers by generating brief descriptions of workflows, which can then be edited or regenerated as needed.
This feature is currently in Private Beta and will be available to all Pro+ customers with Workflow plans.
*this feature is available globally but will only be available in the English language
How much does HubSpot Content Assistant and ChatSpot A.I. tools cost?
Earlier this year on March 6, 2023, Hubspot announced the launch of AI tools, ChatSpot.ai and Content Assistant. Both AI tools offer enhancement for marketers and CX teams to do their jobs better and more efficiently, putting an end to writer’s block and manual data entry. These powerful tools can execute various tasks, saving workers and their customers time and money. Keep reading to learn more about these groundbreaking AI bots and all they can offer.
After their general release, the Content Assistant tools and ChatSpot will be available for free, with additional features included in premium HubSpot plans.
What is HubSpot’s ChatSpot.ai?
ChatSpot.ai is a conversational CRM bot that will help maximize productivity using chat-based commands. Powered by OpenAI GPT-3- and Dall-E, ChatSpot can be integrated into your HubSpot CRM and utilized for various CRM-related tasks, making CRM data easily accessible to everyone on your team. Leave manual data entry in the past and ask ChatSpot to do it for you. Check out the ChatSpot.ai demo video here.
Here are a few ways to maximize your productivity with ChatSpot:
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Follow-up: “Draft a follow-up email for John Doe.”
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Reporting: “Show me a quarterly summary of web visits for last quarter.”
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Lead management: “Add contact jdoe@ai.com and let them know I’ll be in New York next week.”
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Quick status updates: “How many contacts do I have assigned to me?”
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Prospecting: “Find SaaS companies in Florida with more than 500 employees.”
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Forecasting: “List the deals closing next month with stage and forecasted revenue.”
HubSpot ChatSpot.ai Features in 2023
Save time and use ChatSpot.ai for the following:
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Send follow-up emails, pull reports, and create new segments
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Data cleansing: deduplicate, log, and enrich contact and company information
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Email data capture: log and segment valuable email contact information
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Call recording and transcription
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SEO suggestions
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Adaptive testing: automatically optimize traffic distribution when testing different variations of a page
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Easily import contact and company information from spreadsheets
What is HubSpot’s A.I.-Powered Content Assistant?
Using OpenAI’s GPT model, Content Assistant has the power to brainstorm, create, and share quality content within minutes. Forget about writer’s block and use Content Assistant to draft emails, create blog posts with attention-grabbing titles, and produce content for landing pages, websites, and more. With Content Assistant, switching between tools or learning new ones is unnecessary, saving you time and money.
Use Content Assistant for the following:
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Generate blog ideas: “Create a list of blog topics for web design studios.”
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Generate paragraphs: “Describe the advantages of using AI in marketing.”
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Expand on your ideas: “Create a paragraph on the following phrase - “Keeping a consistent brand image is important...”
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Write prospecting emails: “Draft a short prospecting email about sales automation software.”
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Create marketing emails: “Write a marketing email offering a promotional 10% discount on design services.”
HubSpot Content Assistant Features in 2023
Content Assistant will become any marketer’s best friend during content creation. Content Assistant has the power to:
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Brainstorm Ideas for a topic, create an outline, write paragraphs, and generate conclusions
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Rewrite and repurpose existing text blocks
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Create suggestions for rephrasing, summarizing, and changing the tone of your work
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Share your content and measure metrics like CTA
- Generate sales and marketing emails, blogs, knowledge bases, web pages, and landing page copies, with social media copy generation coming soon
HubSpot A.I. Example Prompts using ChatSpot.ai
Check out this sample LinkedIn post created by AI that HubSpot users are posting below:
Exciting news! HubSpot has just launched TWO incredible AI-powered tools: Content Assistant and ChatSpot!
Content Assistant helps marketing and sales teams ideate, create, and share top-notch content in mere minutes, while ChatSpot provides a natural language chat-based user experience for completing a variety of tasks in HubSpot CRM.
"Show me a monthly summary of web visits from 2022"
"List the deals closing this month with stage and forecasted revenue"
"Where do I find a report on my social media performance?"
"Draft a follow-up, thank-you email for Kyle Jepson"
"Find SaaS companies in Massachusetts with more than 1,000 employees"
Join the waitlist to get early access to the tools—the link is in the comments below 🫡
With content assistant and ChatSpot, HubSpot continues to push the envelope when it comes to empowering businesses with AI technology. Are you ready to streamline your workflow and take your productivity to new heights? It's time to work smarter, not harder.
We tested out the ChatSpot tool for ourselves, and here’s what it gave us:
We asked: “Draft a blog post about HubSpot’s artificial intelligence tools.”
ChatSpot responded:
Title: How HubSpot's Artificial Intelligence Tools Will Transform Your Business
HubSpot is a leading provider of marketing, sales, and customer service software. Recently, they have been expanding their offerings to include artificial intelligence (AI) tools. These tools are designed to help businesses automate and optimize their marketing, sales, and customer service processes.
The AI tools offered by HubSpot are designed to help businesses save time and money by automating mundane tasks. For example, HubSpot's AI-powered chatbot can be used to answer customer inquiries, freeing up customer service agents to focus on more complex tasks. Additionally, HubSpot's AI-powered lead scoring system can help businesses prioritize leads and target the most promising prospects.
HubSpot's AI tools can also be used to optimize marketing campaigns. For example, HubSpot's AI-powered content optimization tool can help businesses create more effective content by analyzing user behavior and providing insights into what content resonates with their target audience. Additionally, HubSpot's AI-powered ad optimization tool can help businesses create more effective ads by analyzing user behavior and providing insights into which ads are performing best.
Overall, HubSpot's AI tools are designed to help businesses automate and optimize their marketing, sales, and customer service processes. By leveraging AI, businesses can save time and money while improving their customer experience.
And viola! An informative blog post draft was generated almost instantaneously. With some minor editing and final touches, you have quality content ready to be shared with the world. Talk about easy!
Looking for more ways to utilize HubSpot’s new AI tools? Check out these sample prompts below:
HubSpot CRM A.I. Prompts to Get Started
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“Show a summary of my portal data”
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“How many contacts do I have?”
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“Add contact tony@ai.com”
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“Add contact ted@ai.com with note: I will be in Boston next week”
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“Show a monthly summary of web visits for last year”
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“Send me that as a daily email update”
HubSpot Marketing Hub A.I. Prompts
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“Where do I find a report on my social media performance?”
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“Show summary of bounce rates for last month as a bar chart”
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“What PPC keywords does canva.com buy?”
HubSpot CRM Reporting A.I. Prompt Examples:
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“Give me a report of companies summarized by industry”
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“Show me my contacts summarized by country”
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“Create a report of monthly revenue in Q4”
HubSpot Sales Hub and CRM A.I. Prompt Examples:
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“How many marketing companies are in California?”
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“Show recent contacts from Georgia”
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“Show me company properties that have domain in the name”
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“List my recent notes”
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“Assign wile@coyote.com to me”
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“How many contacts do I have assigned to me?”
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“Move wile@coyote.com to an opportunity”
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“Create report of contacts added in Q4 summarized by stage”
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“Research company openai.com”
HubSpot Dev/Ops A.I. Prompt Examples:
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“Show tickets properties that are numbers”
- “Show me custom contact properties”
HubSpot Generative A.I. Prompt Examples:
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“Draft a blog post about artificial intelligence and CRM”
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“Generate an image of Darth Vader playing the guitar”
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“Summarize the article https://techcrunch.com/2023/02/13/here-are-the-tech-industrys-2023-super-bowl-commercials-with-noticeably-less-crypto/”
Examples of other Free HubSpot A.I. tools already delivered in 2023
HubSpot shares their AI roadmap to provide insight of what might be coming in 2023 and the near future. AI offers, with the ease you expect from HubSpot. See the roadmap below to learn what they could be releasing and working on here.
Campaign Assistant: Free AI Marketing Asset Creator
Campaign Assistant is HubSpot's AI-powered tool that allows you to create landing page copy, marketing email copy, and ad copy for your next marketing campaign. You provide information about your campaign, choose a tone of voice that resonates with your brand, and select which type of asset you want to generate, and the tool will produce either a landing page, email, or ad.
If you care most about email copy, but would also like ad or landing page copy to accompany your email campaign, Campaign Assistant can create cohesive messaging in just a few clicks.
Generate content with AI assistants (BETA)
In HubSpot, you can use AI assistants to create or refine pages, blog posts, knowledge base articles, calls-to-actions (CTAs), and marketing or sales emails.
Using artificial intelligence, you can generate ideas, outlines, or paragraphs for a specific topic, as well as create variations of existing writing. You can also use AI assistants to generate social posts. Learn more about using AI assistants with HubSpot's social tool.
