Hubspot AI Examples, Features, Pricing 2023

Author: Steve James

On March 6, 2023, Hubspot announced the launch of their newest AI tools, and Content Assistant. Both AI tools offer enhancement for marketers and CX teams to do their jobs better and more efficiently, putting an end to writer’s block and manual data entry. These powerful tools can execute various tasks, saving workers and their customers time and money. Keep reading to learn more about these groundbreaking AI bots and all they can offer.

How much do the HubSpot A.I. tools cost? 

After their general release, the Content Assistant tools and ChatSpot will be available for free, with additional features included in premium HubSpot plans

Join the waitlist and get early access to HubSpot’s Private Beta AI tools here

What is HubSpot’s 

Screen Shot 2023-03-31 at 10.21.45 AM is a conversational CRM bot that will help maximize productivity using chat-based commands. Powered by OpenAI GPT-3- and Dall-E, ChatSpot can be integrated into your HubSpot CRM and utilized for various CRM-related tasks, making CRM data easily accessible to everyone on your team. Leave manual data entry in the past and ask ChatSpot to do it for you. Check out the demo video here.

Here are a few ways to maximize your productivity with ChatSpot:

  • Follow-up: “Draft a follow-up email for John Doe.”

  • Reporting: “Show me a quarterly summary of web visits for last quarter.”

  • Lead management: “Add contact and let them know I’ll be in New York next week.”

  • Quick status updates: “How many contacts do I have assigned to me?”

  • Prospecting: “Find SaaS companies in Florida with more than 500 employees.”

  • Forecasting: “List the deals closing next month with stage and forecasted revenue.”

HubSpot Features in 2023

Save time and use for the following:

  • Send follow-up emails, pull reports, and create new segments

  • Data cleansing: deduplicate, log, and enrich contact and company information

  • Email data capture: log and segment valuable email contact information

  • Call recording and transcription

  • SEO suggestions

  • Adaptive testing: automatically optimize traffic distribution when testing different variations of a page

  • Easily import contact and company information from spreadsheets

What is HubSpot’s A.I.-Powered Content Assistant?

Screen Shot 2023-03-31 at 10.23.04 AM

Using OpenAI’s GPT model, Content Assistant has the power to brainstorm, create, and share quality content within minutes. Forget about writer’s block and use Content Assistant to draft emails, create blog posts with attention-grabbing titles, and produce content for landing pages, websites, and more. With Content Assistant, switching between tools or learning new ones is unnecessary, saving you time and money. 

Use Content Assistant for the following:

  • Generate blog ideas: “Create a list of blog topics for web design studios.”

  • Generate paragraphs: “Describe the advantages of using AI in marketing.”

  • Expand on your ideas: “Create a paragraph on the following phrase - “Keeping a consistent brand image is important...”

  • Write prospecting emails: “Draft a short prospecting email about sales automation software.”

  • Create marketing emails: “Write a marketing email offering a promotional 10% discount on design services.”

HubSpot Content Assistant Features in 2023

Content Assistant will become any marketer’s best friend during content creation. Content Assistant has the power to:

  • Brainstorm Ideas for a topic, create an outline, write paragraphs, and generate conclusions

  • Rewrite and repurpose existing text blocks

  • Create suggestions for rephrasing, summarizing, and changing the tone of your work

  • Share your content and measure metrics like CTA

  • Generate sales and marketing emails, blogs, knowledge bases, web pages, and landing page copies, with social media copy generation coming soon

HubSpot A.I. Example Prompts using

Screen Shot 2023-03-31 at 10.43.15 AM

Check out this sample LinkedIn post created by AI that HubSpot users are posting below:

Exciting news! HubSpot has just launched TWO incredible AI-powered tools: Content Assistant and ChatSpot!

Content Assistant helps marketing and sales teams ideate, create, and share top-notch content in mere minutes, while ChatSpot provides a natural language chat-based user experience for completing a variety of tasks in HubSpot CRM.

"Show me a monthly summary of web visits from 2022"

"List the deals closing this month with stage and forecasted revenue"

 "Where do I find a report on my social media performance?"

 "Draft a follow-up, thank-you email for Kyle Jepson"

"Find SaaS companies in Massachusetts with more than 1,000 employees"

Join the waitlist to get early access to the tools—the link is in the comments below 🫡

With content assistant and ChatSpot, HubSpot continues to push the envelope when it comes to empowering businesses with AI technology. Are you ready to streamline your workflow and take your productivity to new heights? It's time to work smarter, not harder.

We tested out the ChatSpot tool for ourselves, and here’s what it gave us:

We asked: “Draft a blog post about HubSpot’s artificial intelligence tools.”

ChatSpot responded:

Title: How HubSpot's Artificial Intelligence Tools Will Transform Your Business

HubSpot is a leading provider of marketing, sales, and customer service software. Recently, they have been expanding their offerings to include artificial intelligence (AI) tools. These tools are designed to help businesses automate and optimize their marketing, sales, and customer service processes.

The AI tools offered by HubSpot are designed to help businesses save time and money by automating mundane tasks. For example, HubSpot's AI-powered chatbot can be used to answer customer inquiries, freeing up customer service agents to focus on more complex tasks. Additionally, HubSpot's AI-powered lead scoring system can help businesses prioritize leads and target the most promising prospects.

HubSpot's AI tools can also be used to optimize marketing campaigns. For example, HubSpot's AI-powered content optimization tool can help businesses create more effective content by analyzing user behavior and providing insights into what content resonates with their target audience. Additionally, HubSpot's AI-powered ad optimization tool can help businesses create more effective ads by analyzing user behavior and providing insights into which ads are performing best.

Overall, HubSpot's AI tools are designed to help businesses automate and optimize their marketing, sales, and customer service processes. By leveraging AI, businesses can save time and money while improving their customer experience.

And viola! An informative blog post draft was generated almost instantaneously. With some minor editing and final touches, you have quality content ready to be shared with the world. Talk about easy!

Looking for more ways to utilize HubSpot’s new AI tools? Check out these sample prompts below:

HubSpot CRM A.I. Prompts to Get Started

  • “Show a summary of my portal data”

  • “How many contacts do I have?”

  • “Add contact”

  • “Add contact with note: I will be in Boston next week”

  • “Show a monthly summary of web visits for last year”

  • “Send me that as a daily email update”

HubSpot Marketing Hub A.I. Prompts

  • “Where do I find a report on my social media performance?”

  • “Show summary of bounce rates for last month as a bar chart”

  • “What PPC keywords does buy?”

HubSpot CRM Reporting A.I. Prompt Examples:

  • “Give me a report of companies summarized by industry”

  • “Show me my contacts summarized by country”

  • “Create a report of monthly revenue in Q4”

HubSpot Sales Hub and CRM A.I. Prompt Examples:

  • “How many marketing companies are in California?”

  • “Show recent contacts from Georgia”

  • “Show me company properties that have domain in the name”

  • “List my recent notes”

  • “Assign to me”

  • “How many contacts do I have assigned to me?”

  • “Move to an opportunity”

  • “Create report of contacts added in Q4 summarized by stage”

  • “Research company”

HubSpot Dev/Ops A.I. Prompt Examples:

  • “Show tickets properties that are numbers”

  • “Show me custom contact properties”

HubSpot Generative A.I. Prompt Examples:

  • “Draft a blog post about artificial intelligence and CRM”

  • “Generate an image of Darth Vader playing the guitar”

  • “Summarize the article”

Topics: ai, Artificial Intelligence

About the Author:

Partner at Stream Creative.

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