When it comes to Artificial Intelligence (AI), there are tons of terms and concepts that can be challenging for marketing and sales professionals to keep up with. Each day, more and more articles come out on AI. I start reading and find myself asking - What the hell does that mean?
At INBOUND 2023, HubSpot announced the launch of HubSpot AI, its portfolio of AI-powered features for marketing, sales, and service teams, as well as the relaunch of Sales Hub, the sales solution for modern sales teams.
It’s been said our fascination with artificial intelligence (AI) began in 1939 as we watched a tin man skip his way down a yellow brick road. Since then, generations of scientists have pursued the vision of AI, creating bigger, better, and “smarter” machines. In an age dominated by technology, we’re never surprised to learn about a system or program that’s more powerful. The news that does have people talking is the advent of technology that makes programs more personal.
On November 30, 2022, OpenAI introduced the ChatGPT chatbot, a natural language model designed to interact with users in a dialogue format that OpenAI says “makes it possible for ChatGPT to answer follow-up questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.” ChatGPT intrigued and excited HubSpot founder and CTO Dharmesh Shah as it represented a bridge to what he referred to as ChatUX, the ability to put a natural chat interface on software. This vision inspired him and the HubSpot team to create ChatSpot, an app Shah called “a ChatGPT-powered A.I. tool that helps you grow better.”
Are you out there treading water in the vast ocean of new AI tools and capabilities? Possibly even drowning in it?
In today's rapidly evolving business landscape, you've likely tried various AI tools in your workplace. As a marketer, I wholeheartedly acknowledge the advantages of these tools in enhancing efficiency and conducting research. However, in a leadership role, I firmly believe you can’t use ChatGPT or other AI tools to install good work ethic traits.
Having good mentors, comprehensive training (including failure and mistakes), and individuals eager to learn from the ground up remains unparalleled. Before the AI Champions interject, I’m not encouraging the Rise of the War With Machines (or am I?)
Since its launch in November 2022, ChatGPT has become one of the fastest-growing tech products ever, with over 1 million users in the first five days and over 100 million by the end of January. It’s no surprise that the revolutionary AI chatbot has fueled a flood of new products utilizing the generative language model to simplify, streamline, and supercharge their CRM platforms.
