How To Set Up The New Facebook Pixel On Your Website (Part 2 – Custom Conversions)

In part one of my series on setting up the new Facebook pixel on your website, we focused on creating a pixel and adding it to your website. If you are a marketer that is currently running Facebook ads, these two steps are critical because they allow you to track actions people take after viewing your ad across different devices. By placing the pixel on important pages of your website (like the checkout or thank-you page), you will have access to the information needed to understand who converts as a result of your advertising. In part two of this series, we are going to focus on custom conversions.

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Author: Steve James