We all know there is a ‘big event’ starting today somewhere in Brazil and I bet a lot of us marketers are busy thinking about clever ways to attach our brands to the concepts of teamwork, perseverance and positive sportsmanship.

Have you noticed the prominent role live streaming has taken in the media during the past few weeks? If so, you’ll want to read “The Evolution of Live Streaming Could Change the Way You Consume Media” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to create efficiencies for busy social media marketers, acronyms every marketer should know, why automation is the future of content creation and a cheat sheet for internal linking strategy. Take a look at my favorite posts from this past week:

Are you looking to freshen up your marketing podcast list to find more thought leaders who can help grow your business? If so, you’ll definitely want to check out “103 Genuine Marketing Thought Leaders To Follow” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips on discovering new Facebook groups, how to write attention-grabbing search ad copy, everything you need to know about beacons, and social media SEO strategy. Take a look at my favorite posts from this past week:

If you are a marketer that has ever worked for a business with multiple locations or divisions of a company, you know how difficult it can be to effectively implement a strong social media strategy that focuses on customer behavior and needs. Many marketing professionals have the expertise to implement a strong social media plan in regard to practices, trends, and tactics, yet most do not have the same level of day-to-day customer interaction as other employees within the organization.

How have social channels helped with your content marketing strategy? This week’s flashback posts touch on ways you may not be currently leveraging content-sharing opportunities on social. You’ll also learn about an easy tool to create beautiful eBooks as well as some updates Google has made that effects local search marketers. Check out my favorite posts from this past week:

There are so many opportunities for marketers to build their brand and business using social media platforms. In regard to those that offer live streaming, there has been has been a lot of discussion about the growth of these channels. This week’s posts dive deeper on Facebook’s new live streaming feature and how to do Snapchat right, in addition to some great posts on tools to up your Instagram marketing game, documenting content marketing workflows, and conversion rate optimization. Here are five interesting posts that stood out to me this past week:

In part 1 of this series, we discussed ways how small or 1 person marketing departments can do more in less time. Now, we will pull back the curtain and share 11 of the actual tools that make the magic happen. These resources all meet one of two basic needs: doing more professional-quality marketing in less time, and cutting down on time spent completing administrative tasks.

Being a one-person marketing department forces you to master many complex trades. First, you must be a marketing strategist and business analyst who comes up with the big picture goals, campaigns, and calendars. Next, oftentimes you must also be a graphic designer, SEO expert, copywriter, event planner, media buyer, vendor, staff trainer, and overall customer service savant in order to tackle the day-to-day activities.

Looking for a few tips from copywriting experts or ways to help prove ROI for your content marketing efforts? Are you someone who is tasked with generating social media content for your business, but struggle with finding or creating quality images? My favorite posts this week touch on these topics as well as a few others that I found incredibly useful, and I hope you do too.

Facebook Audience Insights is an incredible analytical tool that when used to the fullest, will provide you with a large amount of demographic and behavioral data about your audience and competitors. Facebook Audience Insights is my go-to tool for researching personas and identifying the right audience for Facebook ads. Insights can be accessed through Facebook Ads Manager and is free to use.