What is conversion rate optimization? And how can it help you grow your business?
If anyone understands the science of conversion rates, it's Justin Rondeau. Being the Director of Marketing at DigitalMarketer, Rondeau has spent his entire career working on optimization campaigns and has run hundreds of tests for both B2B and ecommerce brands and has analyzed 3,000+ tests across virtually every industry.
Through his research he has learned that when trying to optimize a campaign or landing page there are only four fundamental things that actually impact conversions:
- The Offer
- The Articulation
- The Targeting
- The Design