Twitter is just one of the many social media channels businesses and individuals use to connect and create leads. As a business, Twitter is used to share the latest news and product with customers, as well as sharing content of other businesses to generate leads. For an individual looking to make it in the world, using Twitter helps to connect with leaders in their industry of interest and learn from them. Using Twitter properly and effectively is another story and does not happen over night. Here are some articles that teach the proper way to use Twitter to benefit you and your business.

Last week, I had the opportunity to attend the PR + Social Media Summit hosted by Hanson Dodge Creative at Marquette University, downtown Milwaukee.

Earlier this week The Bartolotta Restaurants opened their 10th restaurant here in the Greater Milwaukee area, called The Rumpus Room.  This new Gastropub is a bit of a departure for Bartolottas in that their targeting a younger demographic than they currently entertain at their other fine dining establishments.  With this change, Bartolottas implemented a highly successful social media plan targeting 28-40 year olds.  Below are some of the key areas they focused on.

Quick Response (QR) codes are being used in businesses to expand their reach. It seems like you can't go anywhere without seeing a QR code on a label, wall, or even on t-shirts. I've even seen QR codes on ketchup bottles, telling you about the product and business. The reason QR codes are so effective is because they are able to hold information and are easy to use. They connect people to other people, businesses, and online content. Here are this week's QR code articles, explaining how to use QR codes for all types of businesses.

Many businesses utilize blogs to create leads and build a brand image. For these reasons, it is important to have an effective blog that is getting seen and bringing in potential clients. Here are some articles to help you have an effective blog and expand your reach.

Summer has ended and school has started again. It doesn’t seem like that long ago that I was writing my first blog post for Stream Creative. Since that time, I have learned so much about social media, design, and inbound marketing.

Email has grown and changed significantly since its inception. It has revolutionized how individuals and companies communicate globally and has proven to be a great marketing tool for businesses of all sizes. In order to be an effective marketing tool though, special practices should be met, such as what to include in the content and when to send an email. The design and layout of the email are very important as well. Here are this week's inbound marketing news articles about effective email marketing campaigns.

As we begin new web site projects with clients, one of the top questions we are asked is "Will my web site work on my phone?” Smartphones are no longer a trend, but they are an extension of connecting your business with your customers wherever they may be - it doesn't matter if it's a local client in Milwaukee or one with locations globally. With creating new mobile websites comes additional learning on how to keep up your SEO rankings, not just for the computer but for mobile marketing as well. Here are some useful sources from this week’s inbound marketing news to help you learn the steps to being a successful mobile marketer.

Working on a new website and want to make sure your business gets found? Want to improve your social media rankings? Not sure where to look for help? Search Engine Optimization (SEO) is key to being found online. Here are some helpful articles explaining what SEO is all about. These articles take you through the basics and through advanced steps to improve your SEO.