Eco-friendly Marketing Sprouts Up in Milwaukee

Author: Brian Brinkman

Rock the Green T-Shirts Sales

This past weekend, Milwaukee's lakefront hosted the first annual Rock The Green music festival. This first of it's kind event combined live music with sustainability to create a truly unique concert experience. Everywhere you looked during the event it was easy see concert organizers and vendors were working together to create a near-zero waste production. From biodiesel generators to reusable water bottles, recycling played a huge role in every aspect of the event.

Rock the Green Logo

One of the more clever uses of recycling, from a marketing standpoint, was on display from Goodwill Industries. Instead of printing traditional concert t-shirts, Goodwill used gently worn t-shirts from their retail stores to create one of a kind concert tees. A bold, black concert logo was screen printed over the top of existing graphics creating a hip, new look with a retro feel. The concert tees sold briskly at $10 per shirt; typically used shirts at Goodwill retail for approximately $3 per shirt.  This unique approach was a win for not only Goodwill, but also concert goers and most importantly environmental sustainability.

For more information regarding Rock The Green's mission please visit

Goodwill Industries Rock the Green tent

Topics: Sustainability, Recycling, Rock The Green, Goodwill, Marketing, milwaukee

About the Author:

Brian is one of the founding partners at Stream Creative. His roles and responsibilities range from Operations to Accounting, Design to HR. Trained as a Graphic Designer, Brian’s experience and aptitude for technology bring a variety of technical skills to the Stream Creative team.

View All Posts By This Author | View Full Profile