Can you believe it? Ten incredible years of Experience Inbound, Wisconsin's premier marketing and sales conference! As the Special Events Director at Stream Creative, I've been here from the beginning, and let me tell you, it's been quite the journey. From our humble beginnings to now, it's been a wild ride filled with excitement, growth, and unforgettable moments.
When it comes to Artificial Intelligence (AI), there are tons of terms and concepts that can be challenging for marketing and sales professionals to keep up with. Each day, more and more articles come out on AI. I start reading and find myself asking - What the hell does that mean?
Apple iPads and mobile devices have become essential business tools across the globe since their release in the late 2000s.
For businesses looking to get started on social media, or even for those who want to ramp up their social media marketing efforts, one question looms over their marketing team: how do I get results without running afoul of the rules?
Despite reports of oversaturation of content and overwhelmed search engines, content creation remains a key strategy component for any inbound marketer looking for increased lead generation, overall brand awareness and growth.
In recent years, strategy and our ability to analyze and customize prospect and customer data has changed. Marketing tools in particular have become incredibly sophisticated such as CRM resources, marketing automation, content management, social scheduling & monitoring, surveying, email distribution and much more.
Day to day, situations present themselves that make human beings naturally skeptical. From weather reports to religious beliefs, aggressive work deadlines, or if a co-workers lunch is actually edible - skepticism represents the absence of knowing all the facts. Information is what converts a skeptic into a full believer.
Like any evangelist, inbound marketing professionals face circumstances where their philosophies and beliefs will be questioned. Thankfully, the foundation lies in the undeniable proof and statistics that show the impact inbound marketing can make for those who use it successfully. The challenge is effectively communicating facts and examples in a way that is adapted to best make an impact pertaining to the skeptic’s particular service or business. Frank the Tank (Will Ferrell) displays this style best.
If you tap into these 4 characteristics of how an individual’s brain works, you may just transform a skeptic into a believer.
Looking for ways to expand your marketing knowledge and bring new ideas to your business? We’ve got just the thing!
We’ve compiled a list of Marketing Conferences all over the United States and around the world. These conferences cover a variety of marketing topics from internet marketing, mobile marketing, and social media marketing.
Find a conference in your area, or take a trip to attend one (or two).
**Be sure to check out our event too - Experience Inbound 2014 in Milwaukee, WI.**
Communication and efficiency are top of mind when making recommendations to our clients for internal marketing teams to best work with an agency team. So often, businesses will have multiple representatives from sales, marketing or other departments – and they all feel comfortable calling their favorite agency rep to make even the smallest of requests...can’t find logos, documents or other materials. From the agency side, we love talking with our clients and see value in the camaraderie established when working with representatives across multiple departments. However, when we sit down to evaluate a project or ongoing relationship, it is important to ensure that we are fostering efficient collaboration, strong communication and a streamlined operations process. Collaboration tools are imperative to the success of a marketing department and agency relationship. The following are just a few of the tools we use to make sure we bring more to the table than creative ideas and design.
We discuss quality content with our customer partners on a daily basis and most know that it is an essential component to marketing success. As our ability to target messages with dynamic content expands, so does the need to create content that provides an educational, exciting and inspiring experience for web visitors and email recipients. The best way to ensure content is relevant to both current customers and prospects is not necessarily about changing your message, but customizing it with dynamic content. In order to do this effectively, you need to know something about the preferences of those you are targeting. You’ll be hearing a lot more about dynamic content in the future but for now, here’s an introduction and what you need to know:
