This week’s list of posts is all about social with a little bit of content and lead generation thrown in. From LinkedIn best practices for individuals and businesses, social advertising to re-thinking how we position calls-to-action and Google+, the social platform we love to hate - the best articles I read from the past week touch on the ever-changing world of social promotion for business and the importance of testing and analyzing how readers are engaging with your content.
- Google+ - The Social Platform We All Love to Hate – SpinSucks.com
Has Google+ become almost taboo in the world of social media marketing? This post’s author, Kimberly Erskine, seems to think so but also mentions many great benefits the platform has to offer. She touches on the benefits including boosting local SEO, the quality versus quantity factor and it’s well organized.
- How to Increase Your Social Profile Without Paying for Ads – SearchEngineJournal.com
If your organization uses Facebook as a marketing outreach strategy, it’s likely you’ve noticed how difficult it has become to cut through the clutter. Facebook has made it virtually impossible for businesses to reach even their own audiences unless they are willing to pay to play. This post offers a few great suggestions for small businesses that are not in a position to fork marketing dollars. Review these tips on the things you can do to increase your Facebook reach without paying for ads.
- Stuck on What to Include on Your LinkedIn Profile? – PowerFormula.net
LinkedIn expert and friend, Wayne Breitbarth, shares the most common question he gets asked regarding improving LinkedIn profile pages. In this post he guides you to have a better understanding of how the information will help people find you, improve their perception of you and your brand and help others understand how you can help them.
- How To Create More Exposure Using LinkedIn – SocialMediaExaminer.com
Do you know that LinkedIn has a number of features that will work together to promote your business and its products? This post shares how to create an integrated LinkedIn marketing presence for your business. From creating a company page and showcase pages to building your reputation through the publishing feature, LinkedIn can help you build visibility and engagement.
- How the HubSpot Marketing Blog Actually Generates Leads (Hint: It's Not How You Think) – HubSpot.com
If you are a marketer who understands the value of content creation and promotion, most likely you’ve incorporated traditional call to action graphics and buttons on your posts. HubSpot did a recent study of their own blog posts and discovered something really remarkable: end of post call to action graphics get few clicks than anchor text call to actions. This is a must-read post for anyone who is hoping to build traffic and leads through their content / blog strategy.
What articles have you read this week that you found interesting? Please share any good resources for inbound and digital marketing initiatives in the comments below.