The COVID-19 pandemic changed everything, including how we work, shop, and how much Netflix we watch. Its impact on the marketing world is no different.

As the marketing world has become more experimental, it has shifted its focus to personalization by building relationships with customers. One way to do this is by providing our audience with valuable, relatable, and consistent content.

Below, we provide an overview of why content marketing is more important than ever. We also dive into the manufacturing content marketing benchmarks and statistics for the last few years, giving insight into the key trends and challenges among manufacturing marketers.

Keep reading to learn everything you need to know to create an effective manufacturing content marketing strategy in 2024!

In 1996, Bill Gates published an essay titled "Content is King." It's easy to believe that such a paper written today would be titled "Video Content is King" after looking at the video marketing statistics for 2022.

Over the last decade, video marketing has gone from novelty to necessity – a crucial path to the over 200 million video viewers in the United States, 54% of whom say they want to see more content from the brands and businesses they support (Oberlo).

Email Marketing Benchmarks and Statistics to Improve Your 2023 Strategy

Email may seem like an “old school” marketing strategy, but statistics and marketers agree email remains one of the most effective marketing channels.

With 4.48 billion daily email users, there’s no question email marketing can benefit your manufacturing business. In 2021, 77% of marketers noticed increased email engagement and a $36 return on investment (ROI) for every dollar spent!

Below, we dive into the email marketing metrics for 2022, giving insight into what’s working in email marketing and how the manufacturing industry compares. We also provide a comprehensive overview of ways you can improve your manufacturing business’s email marketing campaign in 2023.

Keep reading to learn more!