We all know email marketing is a crucial element in our marketing plans, but how can we use it more effectively?
In this interview, I sit down with Caroline Matis from Emma and we talk about how to map out and use email marketing throughout the customer journey. Caroline also gives us a sneak peek at what she will be talking about during her session at Experience Inbound this June.
1. How long have you worked at Emma? What is your role?
I’ve been with Emma, a CM Group brand, for eight months. Within this time, I’ve held a few roles. My first position included overseeing all social media and public relations for the company. Now, I’m the Corporate Marketing Manager, responsible for a larger portion of the marketing mix including communications, demand generation, events, and more.