Inbound marketing is by definition permission based marketing. It’s about creating content that provides real value to your audience. It’s about giving in order to receive and showcasing your expertise and thought leadership in a soft-sell manner. In NO way is this limited to just online.
When thinking about your inbound marketing strategy, don’t be afraid to think offline. One very effective strategy to consider is offering free seminars or speaking engagements. Partner with a local company or organization, such as your BBB, Chamber of Commerce or a local non-profit to find a solution that benefits all parties involved.
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