LinkedIn is more than an online resume platform. Many different benefits can come from taking full advantage of the various opportunities with LinkedIn. Groups are used in LinkedIn as way for individuals and professionals from similar industries to share interesting topics and create discussions.
Many businesses want to use social networking to spread content and reach their target audience. The problem occurs when businesses research how to use social networking. Several misconceptions about social media and how to use it are floating around online.
A couple of weeks ago, a new book "Empowered" hit the store shelves. They also included free downloads during the premier week for U.S. Kindle users. I was made aware of this promotion through my Forrester enewsletter subscription (which I signed up for after reading Groundswell). In this past year, using free ebooks, whitepapers, research data, etc has become the norm for companies looking to increase leads by using this inbound marketing technique. However, I haven't seen anyone give away a Kindle book like this before! Even if you don't have a Kindle, why not download the book and read it on the Kindle App for your iPad, iPhone, Blackberry, Android, Mac or PC?
As a follow up to yesterday's article on the power of twitter to increase brand awareness, I would like to share another recent example that illustrates how Twitter can help increase website traffic by leveraging social networks.