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Our Inbound Marketing and Design Blog. Topics from digital marketing, web design and development, social media, and results driven marketing strategies.

Stream Creative Blog

6 Skills the Content Team of 2017 Will Need

Posted by Janice Dombrowski on Sep 16, 2016 8:00:00 AM

business-blog.jpgDespite reports of oversaturation of content and overwhelmed search engines, content creation remains a key strategy component for any inbound marketer looking for increased lead generation, overall brand awareness and growth.

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Topics: Content, Marketing

7 Steps To Become a Data-Driven Marketer

Posted by Andrea Meyers on Jun 10, 2016 3:54:49 PM

DataWeb.jpgIn recent years, strategy and our ability to analyze and customize prospect and customer data has changed. Marketing tools in particular have become incredibly sophisticated such as CRM resources, marketing automation, content management, social scheduling & monitoring, surveying, email distribution and much more.

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Topics: Website Analytics, Inbound Marketing, Marketing

Transform An Old School Skeptic Into An Inbound Believer

Posted by Andrea Meyers on Mar 26, 2014 9:39:00 AM

Converting inbound skeptics into believers

Day to day, situations present themselves that make human beings naturally skeptical. From weather reports to religious beliefs, aggressive work deadlines, or if a co-workers lunch is actually edible - skepticism represents the absence of knowing all the facts. Information is what converts a skeptic into a full believer.

Like any evangelist, inbound marketing professionals face circumstances where their philosophies and beliefs will be questioned.  Thankfully, the foundation lies in the undeniable proof and statistics that show the impact inbound marketing can make for those who use it successfully. The challenge is effectively communicating facts and examples in a way that is adapted to best make an impact pertaining to the skeptic’s particular service or business. Frank the Tank (Will Ferrell) displays this style best.

If you tap into these 4 characteristics of how an individual’s brain works, you may just transform a skeptic into a believer.

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Topics: Outbound Marketing, Content Creation, Inbound Marketing, Content Marketing, Marketing, Case Studies

Upcoming 2014 Marketing Conferences

Posted by Monica Madsen on Dec 3, 2013 3:00:00 PM

Looking for ways to expand your marketing knowledge and bring new ideas to your business? We’ve got just the thing!

Experience Inbound 2014 in MilwaukeeWe’ve compiled a list of Marketing Conferences all over the United States and around the world. These conferences cover a variety of marketing topics from internet marketing, mobile marketing, and social media marketing.

Find a conference in your area, or take a trip to attend one (or two).

**Be sure to check out our event too - Experience Inbound 2014 in Milwaukee, WI.**

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Topics: Marketing, Marketing Conferences, Events

4 Online Tools to Help Marketing Departments & Agencies Work Efficiently

Posted by Steve James on Sep 19, 2013 7:56:00 PM

Marketing Department EfficiencyCommunication and efficiency are top of mind when making recommendations to our clients for internal marketing teams to best work with an agency team. So often, businesses will have multiple representatives from sales, marketing or other departments – and they all feel comfortable calling their favorite agency rep to make even the smallest of requests...can’t find logos, documents or other materials. From the agency side, we love talking with our clients and see value in the camaraderie established when working with representatives across multiple departments. However, when we sit down to evaluate a project or ongoing relationship, it is important to ensure that we are fostering efficient collaboration, strong communication and a streamlined operations process. Collaboration tools are imperative to the success of a marketing department and agency relationship. The following are just a few of the tools we use to make sure we bring more to the table than creative ideas and design.

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Topics: Campaigns, Communication, marketing strategy, Marketing

Core Dynamic Web Content Concepts - What Marketers Need To Know Now

Posted by Jeff Coon on Aug 22, 2013 11:40:00 AM

image-dynamicWe discuss quality content with our customer partners on a daily basis and most know that it is an essential component to marketing success. As our ability to target messages with dynamic content expands, so does the need to create content that provides an educational, exciting and inspiring experience for web visitors and email recipients. The best way to ensure content is relevant to both current customers and prospects is not necessarily about changing your message, but customizing it with dynamic content. In order to do this effectively, you need to know something about the preferences of those you are targeting.  You’ll be hearing a lot more about dynamic content in the future but for now, here’s an introduction and what you need to know:

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Topics: Lead Generation, Buyer Persona, Content Creation, Marketing, Inbound Markeing, HubSpot Tips, Dynamic Content

3 Ways Your Marketing Department Can Do More With Less

Posted by Andrea Meyers on Jul 31, 2013 10:20:00 AM

Is your department challenged with creating stronger customer engagement and a more meaningful experience, all while finding ways to decrease expenses?  If so, you are not unlike many other marketers who are faced with the same challenges regarding time and budget. Many companies are looking for a way to differentiate, position themselves as a leader and build their brand while getting the most ROI. Here are a few inbound marketer time-saving tactics that can help you stretch the funds.

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Topics: Content, Marketing, social media

Website Redesign: More Marketing than IT

Posted by Jeff Coon on Jan 7, 2013 2:11:00 PM

Are you considering redesigning your website? Be sure to think about it from a marketing perspective more than from an IT perspective. In other words, focus on the messaging and content rather than the functionality. 

website redesign
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Topics: Website Redesign, Marketing, HubSpot

How Video Case Studies Can Attract and Engage Your Leads

Posted by Monica Madsen on Jan 2, 2013 1:47:00 PM

According to CMI’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70% of B2B marketers find case studies to be an effective content marketing tool. Case studies do more than just tell what the services of a company are. They show how the services can work for you through revealing the success stories of current customers. Case studies increase potential customer confidence and show the value of your company.

video case studies
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Topics: Marketing, Case Studies, Video

Closing the Loop on Inbound Leads

Posted by Steve James on Oct 3, 2012 8:16:00 AM

Lead Generation Sales FunnelThe following is a guest post from Frank Belzer, a sales development expert and Senior Sales Strategist and VP of Corporate Training at Kurlan and Associates. Frank is a regular contributor to the sales and sales management training curriculum at Kurlan and Associates and is the host of the weekly Internet Radio Show, Sales Talk Live.

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Topics: Lead Generation, Inbound Marketing, Marketing


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