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Social Media Ethics: Why You Should Have a Policy

Now ingrained into the very fabric of our culture is social media; there’s no escaping it. And in the workplace? It’s just the same. Social media has become a valuable business tool to connect with customers, promote your brand, and expand on your online marketing voice. It can even be fun! 

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Author: Steve James

Notable Ways Content Marketing Is Making An Impression On PR – Part 1

While some marketers may have not yet recognized the profound effect content marketing is having on public relations, others are noticing the natural extension both functions form in relationship with one another. Acontent marketing strategy should be representative of your brand and voice, convey your business’ main principles, all while being entertaining, useful and relevant. If you are a PR professional, do these objectives sound much different from the work you are doing to communicate how your business is making an impact on your industry? The bottom line is, both functions of content creation and PR are built on the foundation of establishing relationships and motivating others to become ambassadors for your brand. Check out these key impressions that content marketing has made, and will continue to make on PR:

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Author: Andrea Meyers

4 Online Tools to Help Marketing Departments & Agencies Work Efficiently

Communication and efficiency are top of mind when making recommendations to our clients for internal marketing teams to best work with an agency team. So often, businesses will have multiple representatives from sales, marketing or other departments – and they all feel comfortable calling their favorite agency rep to make even the smallest of requests...can’t find logos, documents or other materials. From the agency side, we love talking with our clients and see value in the camaraderie established when working with representatives across multiple departments. However, when we sit down to evaluate a project or ongoing relationship, it is important to ensure that we are fostering efficient collaboration, strong communication and a streamlined operations process. Collaboration tools are imperative to the success of a marketing department and agency relationship. The following are just a few of the tools we use to make sure we bring more to the table than creative ideas and design.

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Author: Steve James

Clutter Breakthrough: Get Personal with Social Inbox

In a recent post announcing HubSpot’s launch of their new inbound experience and content optimization system, we gave a brief overview of a tool called Social Inbox.  It’s a resource we’ve been testing out with some of our clients and have found that it has an incredible ability to allow sales and marketing representatives to make social initiatives what they always intended to be – a way to personally connect with and address prospects and customers’ needs. While weeding through the clutter can be a challenge, social media and email marketing are highly recognized by company executives, marketing and sales leads as a way to grow business.  Social inbox incorporates functionality that allows for social conversations to be organized and prioritized in a way that better examines marketing analytics and represents ROI.

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Author: Steve James

Why Grammar and Punctuation are Important in Social Media

“There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.” (Source)

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Author: Monica Madsen

Overcome Writer’s Block and Create Engaging Blog Posts

It happens to all of us. We open up a blank document and stare at the empty page for what seems to be an eternity. You have an idea for a blog but don’t know where to start. Or maybe you don’t even have the idea yet. Either way, that blog post is not creating itself.  So, how do you overcome this obstacle and create exciting and engaging content? Follow these four simple steps and you’re on your way to developing an A+ blog.

Blog Posts
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Author: Monica Madsen

7 Tips For Making a Killer Interactive Business Presentation

For a final project, I gave a presentation in one of my communication classes. Sounds easy right, especially since it’s a communication class? Wrong.

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Author: Monica Madsen

Inbound Marketing Weekly Recap - Oct. 17 - 21

Congratulations on your engagement! Now what? This is a question businesses face after they have worked so hard to attract customers and engage with them via social media platforms and websites. Businesses need to keep that engagement strong and growing.

Engagement Ring
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Author: Monica Madsen

Successful Business Communication in Social Media

In this day and age, most communication happens online via Twitter, Email, Facebook, Skype, etc. Using these channels as means of communicating with clients and other businesses needs to be done right in order for it to be effective.

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Author: Monica Madsen