Part of an inbound marketing strategy is optimizing your content so that it can be found in search engines. Another major part of the strategy is link building from outside sources.
Link building is often overlooked because the focus seems to be on creating content and the on page SEO. But in order to increase your SEO rankings, you have to leave the comfort of your own website and start engaging with other online sources. The inbound link building process requires quality thought and effort, but it will be worth it to see your SEO rankings increase and your business will generate more leads.
- Create quality content on your website and blog – and share it. If your readers like the content, they will share it as well, which spreads it farther across the online world. Add social media buttons to your blog to make it easier for your readers to share the content. It is also important to note that when creating content, include your keywords and keyword phrases for search engine optimization.
- Write guest posts for other blogs to build relationships, earn respect, and create credibility for your company, as well as the business for which you are writing. Commenting on blogs is another great way to ensure the author’s credibility and draw attention to both you and the author.
- Build relationships with outside communities and audiences that you want to share and link to your content. Find and follow credible sources within your industry and start engaging with them on their social media channels. The more your content is linked too the more you will be found in search engines.
The inbound link building strategy takes some time and practice but once you get started, you will see the results. What are some ways you build links for your content? How does your inbound marketing strategy work for your business?