Have you noticed the prominent role live streaming has taken in the media during the past few weeks? If so, you’ll want to read “The Evolution of Live Streaming Could Change the Way You Consume Media” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to create efficiencies for busy social media marketers, acronyms every marketer should know, why automation is the future of content creation and a cheat sheet for internal linking strategy. Take a look at my favorite posts from this past week:
Are you looking to freshen up your marketing podcast list to find more thought leaders who can help grow your business? If so, you’ll definitely want to check out “103 Genuine Marketing Thought Leaders To Follow” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips on discovering new Facebook groups, how to write attention-grabbing search ad copy, everything you need to know about beacons, and social media SEO strategy. Take a look at my favorite posts from this past week:
My favorite posts this week touch on everything from optimizing Facebook ads to writing “sexy” blog titles. Articles about SEO always catch my attention as well, and I’ve included one that provides some great tips on how linking marketing and SEO can produce stellar results. Check out these posts along with a few other good ones I’ve collected this week:
HubSpot is a leader in the inbound marketing world. They know the ins-and-outs of online marketing, and have created amazing all-in-one marketing software. The marketing software makes all these things possible:
Those are a lot of awesome features in one product, so you can see why we use it here at Stream Creative. HubSpot has built their brand and made themselves a credible expert in marketing and website growth and development. They are our go-to source for information and resources. Because we think so highly of them, we wanted to share their guide to optimizing your website for search engines.
First off, an explanation of the importance of website optimization, or search engine optimization (SEO), is needed. SEO is about focusing and narrowing the topics on the pages of your website, making each page unique. Having unique pages based on one topic, or keyword, helps search engines to track and index your website pages, and thus include them in search results. The goal of search engines, such as Google and Bing, is to serve the right content to the right person at the right time. Search engines also want to provide relevant and credible results, which ties in with SEO fundamentals. SEO fundamentals are what help determine your ranking in search engine results, and include:
When going through this guide and working on your SEO, remember that the ultimate goal is to get found by using keywords that are relevant to your business.
Once you’ve gone through these steps, you’re on your way to having an optimized website and increasing your search engine rankings. Optimizing your website it a great way to draw more traffic to your website because search engines will have an easier time finding your content and delivering it to search results.
Small business are always looking to increase their search engine rankings and website traffic through various search engine optimization (SEO) tactics. Link earning is a great way to expand your reach, bring in more website visitors, grow your rankings, and develop online authority. There are four simple steps that should be followed to help you earn inbound links and be seen as a credible resource by Google.
Inbound linking and off-page Search Engine Optimization (SEO) make up 75% of your site SEO, with the last 25% being the on-page optimization. (HubSpot) Pretty interesting statistic, huh? Makes you think about stepping up your link building game and revaluate your plan, doesn’t it?
Earning links is so important not only for SEO purposes, but also because it builds your online authority. Being an online authority means you are considered a thought leader on a specific topic. If you’re an online authority, the odds are in your favor of increasing your search engine rankings. Search engines consider inbound links as votes – the more votes (or links) the higher your website will rank. If you have bad inbound links, it takes away from your authority, you’re no longer trusted as a credible resource, and your rankings decrease. It’s also important to note that not all inbound links are created equal. Links with online authority are going to have more value and help your website.
Examine your current inbound link building plan to ensure you’re not making poor link building mistakes, and retain your online authority.
Let’s say that (hypothetically) you’ve made some of these mistakes. How can you recover your online authority?
If you’re still not sure if you’re website has spammy links, look for a steady decrease of traffic or rankings around the time of Google’s Penguin release (first released in April 2012). The recent algorithm updates are related to inbound links, and attempts to remove any bad untrustworthy links.
Have you made any of these link building mistakes? How did you recover? Share your helpful tips with us!
P.S. Stay tuned for ways to earn valuable inbound links!
Is your website user friendly? Are you creating killer content that engages your users or are you writing for search engines? Creating a website that meets and exceeds the needs of your users, search engines, and your brand is a challenge. But fear not – where there’s a will, there’s a way! Building an optimized website that everyone will like is possible.