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The Land of Moz — Q&A with Britney Muller, SEO & Content Architect

This post was originally shared by Weidert Group on April 26, 2017.

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Author: Tammy Borden

How to Improve Your Data-Driven Marketing Results with a Free SEO Dashboard using SEMRush & Databox

Here at Stream Creative we love SEMRush, in fact we rely on it heavily for building our data-driven SEO strategies. Whether the strategy is for a manufacturer, law firm, university, or any other business, SEMRush has it covered for a deep-dive SEO analysis.

With the fast pace that business moves today, marketing teams are expected to perform at the same fast pace, and produce measurable results. Rightfully so. Measurement and monitoring are part of the daily marketing mix for good reason. If you blink, you may have missed an opportunity. And if you’re only checking in on your data weekly, it may be too late – especially in highly competitive markets. Industry experts agree:

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Author: Linda Kyzar

A 10-Step SEO Plan for Higher Search Rankings in 2017

As marketers plan their content marketing strategy for 2017, SEO is top-of-mind — or at least it should be! For advanced marketers it looks something like this: you have an SEO plan in place, you have your list of premium keywords, you’re actively blogging and your website is optimized. You have an on-page and off-page plan. Your monitors are covered with dashboards from Google Analytics, an SEO ranking checker like Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets keep your results organized and keep an eye on your search engine rank position.

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Author: Linda Kyzar

Weekly Flashback: Evolution of Live Streaming & An Internal Linking Cheat Sheet

Have you noticed the prominent role live streaming has taken in the media during the past few weeks? If so, you’ll want to read “The Evolution of Live Streaming Could Change the Way You Consume Media” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to create efficiencies for busy social media marketers, acronyms every marketer should know, why automation is the future of content creation and a cheat sheet for internal linking strategy. Take a look at my favorite posts from this past week:

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Author: Steve James

Weekly Flashback: Write Clickable Search Ad Copy & 103 Marketing Thought Leaders to Follow

Are you looking to freshen up your marketing podcast list to find more thought leaders who can help grow your business? If so, you’ll definitely want to check out “103 Genuine Marketing Thought Leaders To Follow” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips on discovering new Facebook groups, how to write attention-grabbing search ad copy, everything you need to know about beacons, and social media SEO strategy. Take a look at my favorite posts from this past week:

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Author: Steve James

Weekly Flashback: Use Flex To Optimize Facebook Ads and How To Write Catchy Titles Readers Can’t Resist

My favorite posts this week touch on everything from optimizing Facebook ads to writing “sexy” blog titles. Articles about SEO always catch my attention as well, and I’ve included one that provides some great tips on how linking marketing and SEO can produce stellar results. Check out these posts along with a few other good ones I’ve collected this week:

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Author: Steve James

5 On-Page SEO Mistakes You Don't Want to Make

The following is a guest post from Jon Hainstock, the co-founder of ZoomShift, employee scheduling software made simple. Connect with Jon on Twitter @jonhainstock.

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Author: Steve James

Build an Online Community to Help Your Inbound Marketing Strategy

The Inbound Marketing Milwaukee User Group had another meet up with a ton of great marketing takeaways. This time, Jen Lopez, Director of Community at SEOmoz, joined us to walk through the steps to build a stronger inbound marketing strategy by adding an online community.

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Author: Monica Madsen

The HubSpot Way to Optimize Your Website for Search Engines

HubSpot is a leader in the inbound marketing world. They know the ins-and-outs of online marketing, and have created amazing all-in-one marketing software. The marketing software makes all these things possible:

  • Blogging
  • Social Media
  • Search Engine Optimization
  • Calls-to-Actions
  • Landing Pages
  • Lead Management
  • Email
  • Marketing Automation
  • Closed Loop Analytics

HubSpot Website OptimizationThose are a lot of awesome features in one product, so you can see why we use it here at Stream Creative. HubSpot has built their brand and made themselves a credible expert in marketing and website growth and development. They are our go-to source for information and resources. Because we think so highly of them, we wanted to share their guide to optimizing your website for search engines.

Importance of Website SEO

First off, an explanation of the importance of website optimization, or search engine optimization (SEO), is needed. SEO is about focusing and narrowing the topics on the pages of your website, making each page unique. Having unique pages based on one topic, or keyword, helps search engines to track and index your website pages, and thus include them in search results. The goal of search engines, such as Google and Bing, is to serve the right content to the right person at the right time. Search engines also want to provide relevant and credible results, which ties in with SEO fundamentals. SEO fundamentals are what help determine your ranking in search engine results, and include:

  • Off-page SEO: building trust and authority through inbound links
  • On-page SEO: creating two different types of content through blogs, landing pages, ebooks, etc.
    • Branded content: general information about your business
    • Non-branded content: specific about your industry, services, or products

Website Optimization Guide

When going through this guide and working on your SEO, remember that the ultimate goal is to get found by using keywords that are relevant to your business.

  1. Choose your keywords
    1. Read the page’s content
    2. Identify one primary keyword per page
    3. Identify one variation of the primary keyword
    4. If you can’t identify one keyword, rewrite the page content or create a new web page
    5. Optimize the page for the one primary keyword
  2. Create the page title
    1. Should be less than 70 characters, so the whole title can be seen in search results
    2. Primary keyword should be first word followed be the keyword variation separated with pipes – straight vertical line | ( shift \ )

      Website Page Title

       

    3. Each page title needs to be unique
    4. Don't include the business name in every page title
      1. Business Name should be included on homepage and contact us page
  3. Add the meta description
    1. Appears under page title in search results

      Website Meta Description

       

       

       

    2. Should be less than 150 characters
    3. Incorporate the primary keyword
    4. Give a valuable compelling reason to visit the website
    5. It's important to note that Google will sometimes display a different meta description than what you may have put.
  4. Optimize the URL
    1. Include the primary keywords
    2. Separate each word with dashes ( - )
    3. Keep the keyword close to the root domain
  5. Create heading tags
    1. Create an H1 heading tag that incorporates the primary keyword
    2. Place the heading at the top of the page – above the fold, so you don’t need to scroll to see the heading

      Website Heading Tags

  6. Optimize page content
    1. Include the primary keyword in the content 3-4 times
    2. Keep the primary keyword above the page fold
    3. Don't keyword stuff, or overuse the word - keep it conversational
    4. Write for your readers, not for search engines
  7. Add calls-to-action (CTA)
    1. Have at least one CTA related to the content and keyword
    2. Keep CTAs above the page fold
    3. The CTA should be an internal link to a landing page
    4. Optimize the alt text of the CTA image and the image file name

      Website Call-to-Action

       

  8. Include internal links
    1. Create a text link to a page using the primary keyword
    2. Create 1 or 2 internal links
    3. Link to other pages from the page
    4. Build a spider web of related content
  9. Add images
    1. Search engines need to "read" images
    2. Add alt tags to your images using the primary keyword
    3. Use the primary keyword in the image filename
    4. Link the images to web pages and landing pages

Once you’ve gone through these steps, you’re on your way to having an optimized website and increasing your search engine rankings. Optimizing your website it a great way to draw more traffic to your website because search engines will have an easier time finding your content and delivering it to search results.

Learn more about Search Engine Optimization from HubSpot or contact us for information or help. We offer SEO help as part of our inbound marketing services. Get started today!

12 Essential Tips and Tricks for Link Earning

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Author: Monica Madsen

4 Ways to Start Earning Links to Your Small Business Website

Small business are always looking to increase their search engine rankings and website traffic through various search engine optimization (SEO) tactics. Link earning is a great way to expand your reach, bring in more website visitors, grow your rankings, and develop online authority. There are four simple steps that should be followed to help you earn inbound links and be seen as a credible resource by Google.

website link earning
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Author: Monica Madsen