If you want to capitalize on search engine marketing and optimization and develop your brand or business as a thought leader, you need to harness the power of online communities. Regular engagement with online communities is a great marketing and sales strategy, leveraging your existing expertise to build your brand reputation and expand your online reach.
That’s a pretty thought provoking statistic, shared with us by Pandora at the Digital Marketing Summit, hosted by Boelter + Lincoln in Milwaukee. At the summit, various speakers discussed how marketing and advertising has changed and evolved due to the rapidly growing world of technology.
The following is a guest post from Greg Elwell, principal of B2B Inbound. Greg works with Stream Creative on a number of client engagements involving content, SEO, buyer personas and lead nurturing.
