Have you noticed the prominent role live streaming has taken in the media during the past few weeks? If so, you’ll want to read “The Evolution of Live Streaming Could Change the Way You Consume Media” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to create efficiencies for busy social media marketers, acronyms every marketer should know, why automation is the future of content creation and a cheat sheet for internal linking strategy. Take a look at my favorite posts from this past week:
A new wave of streaming tools has made it possible for anyone to “go live” anytime. This post reflects on the events of the past few weeks and how they have changed the way we consume media (virtually overnight). Suddenly, Facebook has become a channel that some of the largest television networks are relying on for video. Along with Meerkat and Periscope, live streaming video is more readily available than ever.
- 6 Browser Extensions for Busy Social Media Marketers – SocialMediaExaminer.com
Most marketers are juggling so much that it’s difficult to find ways to increase productivity. From pulling browser tabs into a simple list, clipping web pages to save as an article, and simple content editing tools, this post shares 6 resources that will help you move from task to task while creating efficiencies and freeing up time.
Have you ever sat in a meeting and felt like your head was spinning from the use of acronyms? Not only is it difficult to stay up on those widely used in an industry, some can also have multiple meanings. This post is a great resource that includes a list of commonly used marketing acronyms and abbreviations.
- Why Automation Is the Future of Content Creation – ContentMarketingInstitute.com
Even small businesses can make their content marketing efforts stretch further with the use of intelligent content strategies. This post uses a great example – LEGO blocks which can build an infinite number of things. “Your content needs to be a set of LEGO building blocks. Determine an optimum way to structure all the types of content you create so you can quickly and easily pick up a template and fill in the content.”
- The Ultimate Internal Linking Cheat Sheet to Boost Your SEO – SearchEngineJournal.com
This post explains the value of an internal linking strategy and how to put one into place. If you don’t use internal linking, you may be missing out on a valuable boost to your SEO. Learn details of the recommended steps like creating quality content, being generous with internal links, using appropriate anchor text, using the three-click rule and more.
What articles have you read this week that you found interesting? Please share any good resources for inbound and digital marketing initiatives in the comments below.