How to Use Video at Each Stage of the Marketing Funnel

Have you tried using video to market your business? If so you’re not alone.

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Author: Greg Elwell

How To Make A Screen Share Video Tutorial Using Adobe Premiere Rush (And Other Video Tips!)

You are an expert! There are hundreds...thousands...maybe millions of people out there who would love to know what you know, and it’s never been easier to help educate them.

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Author: Stephanie Santoro

SEO Quick Wins & Creating a Repeatable Process: SEO Chat with Robbie Richards

Robbie Richards is one of our industry's best authorities on SEO. Passionate about optimization, Robbie is the creator of the actionable SEO course, SEO Playbook, blogger for his popular marketing blog, Search Strategist at Virayo, and speaker at premier marketing conferences including Content Jam and Experience Inbound

Robbie's hold-nothing-back approach to help SEOs succeed (not to mention his super-cool Aussie accent) makes this interview compelling and fun. You'll learn more than a few new SEO tactics. And - Robbie will make you a smarter marketer, guaranteed. Listen in!

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Author: Linda Kyzar

Video Marketing - How to Use Video to Support Sales and Business Development  [Video]

 Guest Blog by Tony Gnau, T60 Productions

The question these days isn’t so much should your business produce videos. Research data tells us we should be asking what videos should you produce, how many, and what’s it going to cost?! The good news is the answers are pretty simple… even the cost one.

I recently talked with two marketing pros on the front lines of marketing videos and sales enablement. They shared their insights on how video can support sales and business development. 

They will be going more in depth into this topic during their Experience Inbound session, "Got Video? Four Tactics To Drive More Sales Through Video Personalization."

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Author: Tony Gnau - Guest Blog

Weekly Flashback: Evolution of Live Streaming & An Internal Linking Cheat Sheet

Have you noticed the prominent role live streaming has taken in the media during the past few weeks? If so, you’ll want to read “The Evolution of Live Streaming Could Change the Way You Consume Media” on this week’s Weekly Flashback list. Additionally, this week’s posts include tips to create efficiencies for busy social media marketers, acronyms every marketer should know, why automation is the future of content creation and a cheat sheet for internal linking strategy. Take a look at my favorite posts from this past week:

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Author: Steve James

Tips for Marketers to Maximize Video: Q&A with Jonah Silberg of Wistia

This post was written by Jamie Cartwright and originally appeared on Weidert Group's blog on 5/4/16.

Experience Inbound 2016 is jam-packed with nationally-renowned brands and presenters. Jonah Silberg represents Wistia, the leader in helping companies deploy video for inbound marketing. Wistia is a software platform that enables you to create video that turns visitors into leads. In preparation for Experience Inbound, we asked Jonah to answer a few questions about Wistia, his work, and why he's looking forward to Experience Inbound 2016.

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Author: Andrea Meyers

Humanizing Your Business with Video Content: Q&A with Elise Ramsay of Wistia

More and more businesses are discovering the value of using visual content and video as an inbound marketing tool to help generate leads and create loyalty. It is now apparent that marketers do not need to be turned off by the common misconception that video should be produced in a costly way. The reality is, video has an important place in your marketing workflows and it can be quite easy to do – not to mention fun. By far, it is one of the easiest tools you can use to build an emotional connection with your website visitors, prospects and customers.

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Author: Steve James

Don’t Miss The Bus: Create Leads & Build Loyalty With Video

When our friends at Hubspot asked me to contribute as a guest “instructor” for their brand-new back-to-school e-book: “ABC’s of Inbound Marketing,” I jumped at the chance to cover “Y” – Youtube. I want to help marketing professionals understand how important and easy incorporating video into your marketing strategies can be and the success you will experience from increased lead generation and stronger customer loyalty.

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Author: Steve James

5 Reasons Video Should Be Integrated Into Your Marketing Plan

A common misconception among marketing pros is that online video might not be the easiest content technique to take on. While in some cases that may be true, creating good video content can be done effectively at low cost and with little time commitment. This is one of the many reasons why more businesses are allocating the time and resources to ensure that video content is integrated into their marketing plan and social strategies.

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Author: Jeff Coon

How Video Case Studies Can Attract and Engage Your Leads

According to CMI’s B2B Content Marketing 2012 Benchmarks, Budgets and Trends Report, 70% of B2B marketers find case studies to be an effective content marketing tool. Case studies do more than just tell what the services of a company are. They show how the services can work for you through revealing the success stories of current customers. Case studies increase potential customer confidence and show the value of your company.

video case studies
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Author: Monica Madsen