Andy Crestodina established one of Chicago's premier web design and development agencies fifteen years ago, Orbit Media Studios, but admits that there is some brand confusion around the company’s services provided and practices preached. As the author of “Content Chemistry” and founder of Content Jam in Chicago, so much of Andy’s expertise revolves around educating marketers about content marketing.

He says that his team takes the approach of “building cars AND teaching drivers ed.” While his company focuses on web design, they understand the importance of providing education to marketers that goes deeper into SEO, analytic conversion, content strategy and much more.

There’s an old expression “The cobbler’s children have no shoes”.  Prior to this year, I felt this expression accurately described our own website.  This saying sums up how professionals can sometimes fall into the trap of not applying their skills to their own business.  

At Stream Creative, it’s our passion to exceed our client’s expectations and too often this comes at the expense of our own marketing efforts. Well, in late 2016 we decided to do something about it.  We needed to do a better job treating ourselves as a client.