<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1482386938726745&amp;ev=PageView&amp;noscript=1">

12 New and Improved HubSpot Products & Features Talked About at Inbound16

Two years ago, HubSpot unveiled their CRM software at the annual Inbound conference in Boston, MA. It forever changed sales and marketing alignment for businesses using HubSpot software for inbound marketing strategy. HubSpot’s CRM was an incredible offering for our clients in need of an integrated CRM system, and we were happy to see consistent improvements made since its launch. This week at Inbound 2016, it was announced that HubSpot’s product connection between sales and marketing is going to get even deeper. Here is a list of the 12 new and improved product features being talked about at Inbound this week.

 

Read more
Author: Steve James

How to Set up a Text Campaign in LeadPages and Trigger HubSpot Workflows

Did you know that Leadpages offers a fantastic feature to create simple text campaigns to grow your email list? This can be an incredible tool for people that use traditional advertising methods like print campaigns and radio spots and I’ve heard that podcasters use it as well. Once you create this simple text campaign, you have the ability to pass the email through to a HubSpot list which can then trigger a lead nurturing campaign. That’s what we are going to walk through in this video.

Read more
Author: Steve James

How to connect a LeadPage template and form to HubSpot

Are you currently using LeadPages to create landing pages and convert leads? This video will show you how to make sure your LeadPages forms are connecting to your HubSpot contacts database. You’ll first want to make sure you have your HubSpot Integration set up at the account level. HubSpot integration is available with a LeadPages Advanced plan. Now that you have your integration set up, you will want to build out your first landing page using a LeadPages template. Next,  you can connect the LeadPages form to your HubSpot forms so the data will pass through. Below are the steps that you will need to take to accomplish this task.

Read more
Author: Steve James

How to Import Your Salesforce Company Contacts Into HubSpot CRM (Quick Tip)


If your company is moving from Salesforce to HubSpot CRM, there is an easy way to import your databases by importing your company contacts into the HubSpot CRM.

Read more
Author: Steve James

How to Integrate LeadPages Account with HubSpot Connect

Over the years, one of the biggest mistakes I’ve seen marketers make is not building their email list from the very start of a campaign or project. Building your email list is an incredibly important component to lead nurturing and customer acquisition. Using landing pages with an option for visitors to access information by sharing their email or subscribing to your list will increase your chances of capturing important information that can help convert prospects to customers.

Read more
Author: Steve James

5 Ways to Use the Survey Monkey Integration in HubSpot

One of the most popular uses of online surveys is for businesses to conduct research. By sharing surveys, companies have the opportunity to perform valuable market research that will aid in buyer persona development, journey mapping, lead nurturing, and to obtain valuable feedback. Additionally, Survey Monkey notes, “Surveying your customers to test branding and naming concepts will help you understand the attitudes motivations, and preferences of your customers, especially in relation to your competitors.” Regardless of your motivation for incorporating surveys into your inbound marketing strategies, utilizing the Survey Monkey Integration in HubSpot allows you to take your data and turn it into something actionable.

Read more
Author: Steve James

Refreshed Design and Improved Navigation Boosts Traffic 84% For Award-Winning Insurance Website

Staying on top of the ever-changing world of digital marketing and online visibility can be exhausting for a marketer. Considering mobile usage, Google web search and algorithm changes, as well as being able to provide the best overall online experience for a visitor; businesses are constantly challenged with finding ways to improve the functionality of a company website. When considering a website redesign or refresh, one important factor to keep in mind is that new features should incorporate components that not only improve SEO, but the overall perception, interaction and awareness of your business.

Read more
Author: Brian Brinkman

Take Bottom of the Funnel Offers to the Next Level with “Request A Sample”

Converting bottom of the funnel leads to customers may be the most critical stage of your sales funnel. At this point you’ve captured a prospect’s attention through blog articles, tip sheets, ebooks and more. Now is the point where if you offer a unique product or service, a “request a sample” opportunity could be the next phase that ultimately seals the deal. This step can be particularly valuable if the product and service you offer is complex, best explained visually, and showcases superior features offered within your industry.

Read more
Author: Jeff Coon

Responsive Design & Mobile Filter Sets Websites Apart

In 2015, the number of mobile-only internet users exceeded desktop-only users. Additionally, Google championed responsive website design by judging how “mobile-friendly” a site is and using that metric to weight results served to mobile devices – affecting actual page rankings. Many companies scrambled this past year to be sure their websites were up to par in regard to Google’s mobile standards. For businesses who have not yet made the necessary website design changes that provide responsive design for multi-size device users, you may struggle to be found by prospective customers or lose them due to an inadequate experience.

Read more
Author: Steve James

Secured Buy-in for an Inbound Program? 7 Tactics to Train Your Team

Congratulations! You’ve successfully secured the green light to pursue your inbound marketing campaign dreams. But the biggest challenge you’ll face as an inbound marketer is yet to come and it’s not at all what you might expect.

Read more
Author: Janice Dombrowski