Greg Elwell

Greg Elwell is a freelance copywriter. Formerly, he was a customer success copywriter for a leading tech software company, and he also started and ran a digital marketing business focused on creating strategies and content for B2B companies.

Recent Posts

How to Create and Use Vision & Mission Statements (B2B Guide & Examples)

Much has been written about admonishing leadership teams of the need and steps for creating vision and mission statements. There are volumes, even books on the subject. This article won’t duplicate or match the conventional wisdom found on the web or in print. But it will endeavor to highlight the best thinking on B2B vision and mission statements. It will also serve to assist company founders, CEOs, and leaders in sound ways to think about them and inspire meaningful creation and use of them in the B2B space.

Are you in the process of updating your B2B digital marketing plan for the upcoming year? Now’s a good time to perform a checkup of your company’s vision and mission statements. Even if you’re not in the budgeting and planning season, gaining more clarity on long-term company direction and near-term focus will pay big dividends towards achieving more significant results.

Or maybe you haven’t created them yet because you’ve been too busy running the business; you’re not sure how they differ; you don’t know how to get started, and you’re not too sure what to do with a vision and mission statement once you have them nailed down.

No worries. This article will help serve as a practical guide for setting or touching up your B2B vision and mission statements. It will cover the following:

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Author: Greg Elwell

How to Create Your B2B Digital Marketing Strategy for 2021 (and beyond)

Chances are your organization’s sales and marketing strategy changed dramatically in 2020. COVID-19 forced many non-essential B2B companies to work-from-home, and nearly all business trips got grounded and in-person events like trade shows and business seminars came to a screeching halt.

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Author: Greg Elwell

Manufacturing Marketing Content Creation Trends and Opportunities for 2020

Industry research studies can serve as a barometer to measure the change in key metrics over time. They are useful for pointing out trends, progress, and challenges among similarly situated companies. They help you compare your own experience and performance to others.

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Author: Greg Elwell

How to Use Video at Each Stage of the Marketing Funnel

Have you tried using video to market your business? If so you’re not alone.

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Author: Greg Elwell

How Manufacturers Can Create a Positioning Statement to Power Digital Marketing

You’ve bought into creating and operating a digital marketing strategy for your manufacturing business. And you’re about to put all the pieces together.

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Author: Greg Elwell

DivvyHQ and the Gospel of Smart Content Marketing

This is a guest post by Greg Elwell of B2B Inbound, a content marketing agency. Recently, Greg produced a podcast with Brody Dorland who co-founded DivvyHQ, the spreadsheet-free editorial calendar application. Here he shares some additional perspectives for using a tool like DivvyHQ.

love apps
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Author: Greg Elwell