How to Create A World Class Business YouTube Channel

Inbound 2020 Takeaways - Zach Basner’s Creating A World-Class Business YouTube Channel

While looking through the Inbound 2020 agenda, I found myself most excited about Zach Basner's session Creating A World-Class Business YouTube Channel (And Actually Generating Leads). Many businesses have a YouTube channel, but many of them use it as little more than a glorified video hosting platform. Which seems like a lot of wasted potential.

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Author: Stephanie Santoro

Advantages Of Using Video Marketing To Capture Attention

Video marketing is one of the newest marketing strategies currently being utilized, and is especially effective when shared on social media. Restricting your marketing to just written text vastly limits your audience; video marketing should be seen as another mode of online communication to reach potential customers.

Video marketing and SEO
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Author: Monica Madsen