When it comes to marketing, every business wants to spend less time managing tools and more time building relationships with prospects and customers. If you’re daily “marketing” routine is working with a lead generation tool on one platform, your email marketing tool on another, and then trying to integrate everything into a separate spreadsheet, you’re wasting valuable time. Small business owners are often challenged to manage marketing departments, citing both lack of time, and a lack of marketing solutions built for their unique needs. Until recently, there wasn’t an all-in-one marketing automation platform available for SMBs. In 2018, HubSpot launched the Marketing Hub Starter package which allows small businesses to ditch the surplus of disconnected tools and start marketing the right (and smart) way.
In this article, you will learn:
- What is Marketing Hub and the different types of platforms
- The key differences between Free Marketing Hub and Marketing Hub Starter
- The features included with Marketing Hub Starter
- The Marketing Hub Starter Pricing
- Who would benefit from using Marketing Hub Starter
What Is Marketing Hub and How Does It Differ from Existing HubSpot Platforms?
HubSpot, the leading inbound marketing, sales and customer service software, has a full stack of software that can help your business. The free CRM (Customer Relations Management) system helps you organize your contacts, get insights on leads, and monitor deals; while the Sales Hub system includes sales tools for your whole team to help boost productivity and shorten deal cycles. Along with this is the Service Hub, which allows your business to connect with customers and turn them into promoters by exceeding their expectations. And finally, HubSpot offers the Marketing Hub, for growing your website traffic, attracting and converting leads, and proving ROI with HubSpot’s software.
HubSpot's Marketing Hub offers four tiers of marketing tools:
- Free Marketing Tools for companies that want to capture, track, and convert leads for free.
- Marketing Hub Starter, an all-in-one software that also includes email and 12 additional features that help businesses grow.
- Marketing Hub Professional for more experienced marketers to run complete inbound campaigns at scale with automation.
- Marketing Hub Enterprise for advanced marketing teams that want to run sophisticated analytics and revenue reporting.
In July of 2018, HubSpot launched Hub Starter as the company realized the need for a more affordable package that offered lead capture forms, ads, contact tracking, and email marketing for developing marketers, and small and medium businesses. Like the other HubSpot tiers, Marketing Hub Starter provides marketing and sales interaction in a stored, single, and unified timeline, making every customer interaction that much more connected.
Key Differences Between Free Marketing Hub and Marketing Hub Starter
The awesome perk of using HubSpot software is that as your needs and business grows, so can your marketing capabilities.
A major advantage of HubSpot software is the ability to continually upgrade your systems as you grow. You'll never outgrow your system as your needs change, in fact, it's easy to add new features to help your software system adapt to your growing business.
Moreover, you always have a touchpoint, an actual person committed to help you learn the new features of any software update you select.
Here are the features for the Free Marketing Hub and Marketing Hub Starter packages:
Features Included With HubSpot's Marketing Hub Starter
With the Marketing Hub Starter package, you’ll be provided with professional design that makes it easy to tailor your marketing to fit your needs, now with drag and drop landing page functionality, email personalization tools, and the ability to optimize your email campaigns with deep analytics.
· HubSpot Branding Removed
· HubSpot CRM Features
HubSpot CRM provides the foundation for Marketing Hub packages, allowing access to each tool that HubSpot CRM features.
· Ad Management
See which ads are generating customers by creating audiences from your HubSpot CRM capabilities and by connecting accounts from supported ad networks.
· Reporting Dashboards
Your all-in-one-place breakdown of performance results, including: landing page, blogging and email statistics, contact performance, and your personas.
· Landing Pages
These pages will help you convert your prospects and even look great on mobile devices through responsive design.
A must-have lead generation tool all marketers should use on their website, allowing your company to gain insight on website visitors, and provide the visitor with the offer they were seeking. This includes pop-up, embedded, and collected forms for any web page to track in your HubSpot account.
· Messenger Integration
Capture contact information, create chatbots, create two-way, responsive, communication with your audience, and create chat volume reports through Facebook Messenger.
· Conversational Bots
Make live chat scaleable using chatbots. Chatbots can collect and store data, qualify leads, send leads to a salesperson, and even book meetings.
Learn how to write chatbot scripts with examples and step-by-step processes on our pillar page just for chatbots!
· User Roles
Each team member on your account will receive the right access levels for their own functionalities.
· List Segmentation
Using various segmentation criteria properties in your CRM, build different types of lists, using your contacts, to send targeted emails that are more relevant to your audience.
· Mobile Optimization
Email formatting no longer breaks when viewed on mobile devices and landing pages will display appropriately, converting more visitors into leads.
· Email Marketing
Design outstanding, optimized emails by starting with a template, constructing your layout with the ease of using drag and drop, and personalizing your email for higher conversion rates.
· Conversations Inbox
Have the ability to set up a shared inbox for live chats, inquiries through emails, etc. for your entire team to access and work from.
· Team Email
If you are finding that inquiries or questions are going unread or forgotten about, create a shared inbox with your team. Connect team-wide emails to your Conversations inbox.
All of these marketing tools are accompanied by the top-rated CRM for small and medium businesses. With HubSpot solutions, businesses now have the ability to see every marketing and sales interaction stored on a single, unified timeline, making every customer interaction tangible, connected, and relevant.
Marketing Hub Starter Pricing
This package gives users the price-point of an email marketing service like MailChimp, but includes the powerful, all-in-one, connected capabilities of HubSpot’s marketing automation platform. It’s a way for smaller businesses to have a great starting point with low commitment. It’s also an ideal way for medium-sized businesses to get to know marketing automation.
Marketing Hub Starter’s contact tiers are set up a little different than the tiers for Professional and Enterprise. With these packages, the contact pricing uses a linear approach. With Professional, as you choose the number of contacts to be included with your plan, your rate will always be $50 for each additional 1,000 contacts added to the original base cost of the platform. As for Enterprise, your rate will always be $10 for each additional 1,000 contacts.
Marketing Hub Starter has a base cost of $50 per month. You will begin with 1,000 contacts included with your initial base price, however, as the number of contacts you want included with your plan increases, the rate of the first 1,000 contacts will be $50 and then decrease as you grow.
For example, if you have 4,000 contacts, the first 1,000 will be at no additional charge. You'll be charged $50 per month per 1,000 for the next 2,000 contacts; then you will be charged $45 per month for the next 1,000 contacts, bringing your total to $145 per month.
In the table provided, you can see each tier as it increases in contacts and the blended rate based on the number of contacts and the rate that applies.
HubSpot wants you to grow as a business and doesn’t want to hinder you with extra costs just because you’re utilizing its tools, nurturing your leads, and increasing in size.
Who Would Benefit From Using Marketing Hub Starter?
Anyone who is currently using multiple, disconnected tools to manage their marketing should strongly consider making the switch to using HubSpot. Smaller organizations with a small marketing team, or an owner/founder acting as the do-it-all marketing person, will see the immediate benefits of a platform designed to make marketing more efficient and data-driven.
If you’re finding yourself spending more time managing your marketing tools and not feeling like you’re getting enough out of what you’re spending, HubSpot is a great way to help you boost your productivity and do the things that really matter with your valuable time. As HubSpot would say, do marketing right by starting off on the right foot — or get back on track — with integrated marketing tools that grow with you.If you’d like to learn more about HubSpot's Marketing Hub Starter packages, software or features, click here!