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A 10-Step SEO Plan for Higher Search Rankings in 2020

[Updated for 2020]
As marketers plan their content marketing strategy for 2020, SEO is top-of-mind — or at least it should be! For advanced marketers it looks something like this: you have an SEO plan and best practices in place, you have your list of premium keywords, you’re actively blogging and your website is optimized. You have an on-page and off-page SEO plan. Your monitors are covered with dashboards from Google Analytics, an SEO ranking tool like ahrefs, Moz or SEMrush, reports from your CMS or marketing automation tool, and a few Google sheets keep your results organized to monitor your search engine rank positions.

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Author: Linda Kyzar

How to Build Your Local SEO with Structured Citations

An SEO campaign is a large component of Inbound Marketing. The SEO campaign is compiled of different parts and strategies. One of these should be Local SEO, connected with Local Citations.

Using local citations will increase the chances of your services being found in search results instead of just your business name and city location. The process is similar to building links to your website with organic SEO. To begin the process, you need to build structured citations with the help of a third party data provider, such as Whitespark.

Whitespark searches beyond basic directories to find valuable citation sources based on your location, phone number, or a keyword phrase you provide in the Local Citation Finder tool. It will then compare citation profiles (yours and your competitor’s) and help you build the citations and track them.  In your search results, you will see the total number of citations for each site, view specific sources, and a comparison. Whitespark also provides links to submit your site to a citation sources if you are not listed for specific results.

Providing your business information to Local Citation Sources validates the popularity and credibility of your business within a search engine. Citations should include the following information:

  • DBA (Doing business as) Name
  • Business Phone Number
  • Business Website URL
  • Business Categorization
  • Main keywords for your business

Heres a number of citation sites to get you started*:

* Source: poweredbysearch.com

10-Step Checklist for Your Website Redesign
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Author: Monica Madsen