Attending HubSpot’s Inbound17 was a privilege shared by 22,000 marketers, biz dev pros, HubSpot agency partners and business owners. The event was not short on amazing speakers.
When I learned that Rand Fishkin was giving a spotlight talk, there was no stopping me from being in the room to learn up-close from this marketing rock star. I never expected my front-row goal to turn into on-stage pre-show planks right next to the one-and-only Rand Fishkin. Here's how it happened...
Paul Klebanov of SEMrush acquired more entrepreneurial experience and success before 30 years old than most people attain in a lifetime. As an ambitious youth, Paul got a job right out of high school as a web admin, which later progressed into a web developer position where he learned converting interest to sales is the ultimate gateway. He continued to learn everything about marketing he possibly could including inbound marketing, SEO, sales psychology, paid traffic, content marketing, social media and more. Paul’s experience and knowledge obtained as a web developer gave him the confidence to put his true entrepreneur heart forward and soon become one of the youngest people to build a leading American e-commerce retail business.
We certainly don’t live in the North Pole or drive a reindeer sleigh to work, but there are three key similarities between inbound marketers and jolly ol’ Saint Nicholas.
Here’s a short list that will convince you that inbound marketers and Santa Claus operate in similar ways.
Using the right keywords in your content is one of the best plans of action you can have to help get found and rank in search engines. Being able to search for the right keywords for your target audience is an important part of the keyword strategy. There are different steps to take when starting your keyword research strategy.